I Love Podcasts! Here are my Favorites - What do you listen to?

I love podcasts! They are free and very easy to download on any computer and then you can take them with you on a mobile device or burn a CD for your car. There are podcasts on almost any topic and if the subject matter is something you are passionate about they are very entertaining.

The best way to listen to podcasts is for FREE by downloading iTunes. Go to Apple.com and download the software. YOU DON'T NEED A MAC AND YOU DON'T NEED AN iPOD TO LISTEN TO PODCASTS. Just search for the name of a podcast in the iTunes store - here's some great internet marketing podcasts that I listen to:

Marketing Over Coffee Christopher S. Penn and John Wall break down interactive marketing strategies over a Dunkin Donuts coffee.

For Immediate Release Shel Holtz and Neville Hobson cover new marketing from the public relations perspective 2 times each week!

Ten Golden Rules Internet Marketing Podcast Recent winner of a SOFIE Award for Best Use of New and Emerging Media! The team at Ten Golden Rules shares the latest strategies and tactics for internet marketing and advertising. Some Amazing Interviews with Social Media Superstars including Google's Matt Cutts, Pandora Founder Tim Westergren, the Facebook Goddess Mari Smith and Steve Krug Author of Don't Make Me Think.

Internet Business Mastery how to create a revenue producing website from the do-it-yourself website masters.

That Affiliate Thing The latest from the important field of affiliate marketing. Commentary, interviews, and various segments hosted by Lisa Picarille and Shawn Collins

Jaffe Juice Author and Social Medialite Joseph Jaffe covers the latest in new media and he recently moved his great audio show to video and the results...hmmm we're not quite sold on the new format.

6 Pixels of Separation Mitch Joel, with his audio community, is warm and engaging as he covers the latest new media and connectivity tools

Diva Marketing Talks from Social Media Guru Toby Bloomberg.

The Engaging Brand - A great show from Anna Farmery in Britain.

Save the Date for This Year's Nautical Networking Event Cruise!

BGT & Omniture Nautical Networking Event

South Florida's biggest social event for marketers will include a pre-party at the dock, Intracoastal cruise and after-party, all with a Masquerade theme. Whether you dress up or appear as your elegant self, don't miss this event.

Event Details Time/Date: 5:30 - 10:00 Friday, 10-23-2009 Place: The Lady Windridge Fort Lauderdale, FL Contact: Member Cost & Registration Non Member Cost & Registration

Event Sponsors

SFIMA Educational Workshop July 17th

Friday, 7-17-2009

The Glitter of Social Media - A 1-Day Workshop On Social Media Marketing Covering Twitter, Podcasts, LinkedIn, Facebook, Blogs & More

Join Us for a 1-Day Workshop Taught by Leading Professionals in Interactive, about:

Using Twitter and Social Media to Increase Profits
Twitter, LinkedIn, Facebook, Blogs, Podcasts & more

Breakfast, lunch and snacks provided
Nova Southeastern University
3301 College Avenue
Fort Lauderdale-Davie, Florida 33314-7796
Carl DeSantis Building
Julian and Ellen Knight Lecture Hall, Room 1124

The media landscape is changing daily, and what worked last year may not work now. Social Media has emerged as one of the hottest trends and is being used to generate leads and profits for large and small businesses, nationally and locally. Most social media tools are free, but the challenge is to stand out from the 100 million others online. This SFIMA Workshop course will teach you the tools and tactics you need to attract customers and coverage.

The expert panel includes:

• Melissa Goodis of Crispin Porter Bogusky (the agency that won the Grand Effie Award for results related to the Burger King "Whopper Freakout" campaign)
• Jay Berkowitz, CEO of TenGoldenRules.com
• Catherine Schenquerman and Stephanie Leavitt from Carnival Cruise Lines
• J.B. Glossinger, founder of MorningCoach.com
• Mande White, founder of FreeSocialMediaHelp.com
• John Lawson, founder of ColderICE

These experts have personally launched successful programs in fast food, motivation, self-help, music, legal, hospitality, travel, high tech, retail and other industries.

This SFIMA WORKSHOP is a must-have for marketers and agencies that are looking to learn how to launch and manage successful social media marketing campaigns on a local and national basis.

SFIMA Workshop Agenda:

• Understanding the Social Media Landscape
• Social Media Channels and what they mean to your brand
• Social Media Monitoring, Measurements & Metrics
• Social Networks
• Twitter
• Facebook
• LinkedIn
• Widgets
• Blogs, Word Press and Podcasts
• Word of Mouth
• Creating Profits Through Social Media Marketing
• Social Media Case Studies
• And much more...

Who Should Attend:

Marketers:

• Online Marketing Directors
• Vice President of Marketing
• Marketing Directors
• Marketing Managers
• Business Development Staff
• Community Managers
• Customer Service Directors
• PR Directors
• PR Support Staff
• Editorial Staff
• Media Buyers
• Research & Consumer Insights Staff

Agencies:

• Digital Media Directors
• Media Planners
• PR Team
• Account Managers
• Creative Directors
• Creative Services Team
• Research Team
• Community Managers

Agenda for Course (details subject to change):

8:00 AM - 8:45AM Sign-In/Continental Breakfast
8:45 AM - 9:00 AM Welcome & Opening Remarks
9:00 AM - 10:30 AM Morning Session
10:30 AM - 11:00 AM Morning Break/Refreshments
11:00 AM - 12:00 PM Morning Session Continued
12:00 PM - 12:45 PM Luncheon Served
12:45 PM - 1:45 PM Afternoon Session
1:45 PM - 2:00 PM Early Afternoon Break/Refreshments
2:00 PM - 3:00 PM Afternoon Session Continued
3:00 PM - 3:15 PM Afternoon Break/Refreshments
3:15 PM - 4:15 PM Afternoon Session Continued
4:15 PM - 4:45 PM Brand Case Study
4:45 PM - 5:00 PM Q&A All Panelists

This event costs $99 for SFIMA members. For non-members it costs $249, which includes a one-year membership to SFIMA. Membership includes free attendance at regular monthly programs and much more. There is also special $49 student pricing, when booked in advance and with a valid student ID. SFIMA Workshops sell out every time so don't get left out and register today. SFIMA Workshops focus on “how to” tactics and are priced 4 to 6 times lower than similar courses because SFIMA is a non-profit forum. Register for this event today.

Note: One Year SFIMA Membership included in the cost of $249 for Nonmembers.

SFIMA July Educational Event at the W Hotel!

Thursday, 7-9-2009

42 Rules for 24-Hour Success on LinkedIn - Chris Muccio

This special event will be held at the W Hotel in Ft. Lauderdale rather than the usual location at the Riverside Hotel. At the W Hotel, we will have the same amazing networking both before and after the presentation and you can look forward to some great live music as well as some great snacks and drinks.

This is an educational event not to miss! And the seats are going fast. Register today!

Speaker:

Chris Muccio
Chris Muccio has quickly become a leading "Social Media Expert". He is currently the Chief Technopologist for Link To Prosper, a social media consulting firm. Earlier this year he authored, 42 Rules for 24-Hour Success on LinkedIn, which achieved Amazon Best Seller status within a couple of weeks of its release and hit a ranking of #68 out of over 2.2 million books for sale! The theme for his next book is Social Media as a Corporate Strategy. Look for that by early 2010.

Although accomplished as an author, Chris spent the bulk of his professional life in leadership positions for large corporations where he is recognized by CEO's and CFO's for the ability to deliver strong, sustainable results in finance, operations, and information management. Through his management of numerous global projects and processes across 28 countries on 5 continents, his innovative vision and leadership have resulted in multi-million dollar increases to the top line, a stronger bottom line and major improvements to their operational effectiveness.

Chris has a B.S in Accounting from the State University of New York at Albany. He earned his MBA with a specialization in Entrepreneurship, from the University of Florida where he was also named a Matherly Scholar. He began his career with Coopers & Lybrand in Audit where he passed the CPA exam.



Check Out Our Dazzling New Venue!
Lounging on Florida's Gold Coast and just a wave away from Millionaire's Row, W Fort Lauderdale is the perfect balance of style and soul. With panoramic views of the Sunshine State's best surf, sand and sea, the W Hotel compliments the alluring elements of Fort Lauderdale Beach. Come out and explore the elegance and enchantment of the W Hotel at our next educational event.

Event Details Time/Date: 6:30 - 8:30 Thursday, 7-9-2009 Place: W Hotel 401 North Fort Lauderdale Beach Boulevard Fort Lauderdale, FL 33304 Contact: Membership@sfima.com Member Cost & Registration Non Member Cost & Registration $39

SFIMA June Event Video

If you missed the SFIMA June Event all about Twitter and Social Media then I have two remedies for you! Here is the video recap of the Glitter of Twitter Event:



And if you are still jonesing for more Twitter help and Social Media information, then check out the SFIMA Workshop on July 17th! It is a full day on Twitter and Social Media. For more details see www.SFIMA.com!

Congrats to SFIMA Board Member Maria Perez!

Shari McConahay (left) and Maria Perez (right)

One of the SFIMA family is moving away from home! Congratulations are in order though, Maria Perez will be attending the prestigious Kelloggg Program at Northwestern University in Illinois for her MBA. Maria has served on the SFIMA board for several years as secretary and then as one of the programming chairs, specifically coordinating Miami events. Maria has been instrumental in many of the incredible events that SFIMA members and guests have enjoyed.

Thank you, Maria and good luck!

Do You Know What a Poken Is?

The latest little Social Media device and maybe the future of business cards! Here is SFIMA Board member Warren Corpus to show you how a Poken works! Want a Poken of your own? Check out a South Florida Poken supplier: www.PokenGirl.com

More Twitter Applications and Tips

I missed a few favorite Twitter Applications and tips in the last post about Twitter, so I thought I would add them here.

This past Monday night TweetDeck updated and added an application for the iPhone, and Tweet Deck is one of the most talked about Twitter Clients, so I thought that was worth mentioning.

Also worth mentioning:

Tweet Funnel: TweetFunnel funnels tweets from multiple users to one organizational twitter account with editorial control and approval. Assign tweets to your staff members, schedule tweets and monitor your brand on Twitter.

Twit Wall: With TwitWall, you can embed your favorite videos and widgets, upload your photos, mp3 music or podcasts, - you name it. Just the kind of stuff to keep your followers following (fans cheering, or clients calling). All that, while still enjoying the many social-goodness and customization features you enjoy on Twitter.

Twilerts: get daily email inbox updates on any keywords used on Twitter.

TwitBacks: Get professional looking backgrounds for your Twitter page.

TweedleDM: a Twitter aggregator that allows Tweeps to FINALLY search direct messages! Users can search by keyword, username, or whatever tickles your fancy!

Which Twitter Clients and Twitter applications are your favorites? Its always interesting to hear how people use Twitter and what applications and clients they use, so let us know!