Most retargers are using a plaform for regtargeting rather than contextual text ads on Google, the display and rich media ads for retargeting are working better than text.
The targeting message is important, and how you target or retarget the message, so if you are targeting someone specific, make it relevant.
2. Pinterest topic:
When you sign pinterst terms and conditions, you are agreeing to be held liable for the image, legal fees, etc. so Pinterest, while very popular with women online, is becoming unpopular with professional photographers for that and copyrighting issues.
Interesting case study for a contest on Pinterest was discussed.
How to find out if anyone pinned something from your site on pinterest: http://www.pinterest.com/yoursite.com
4 tips for Pinterest for guys:
1. infographics, interest board
2. what inspires you or where you want to go
3.wifes birthday -follow her board
4. hotrods
Pinterest for girls is your bedroom wall, closet door, or back door, back in the day, it is basically clipping from magazines.
3. Facebook for Brands.
Facebook for brands, the new timeline. Cannot use advertising discount or callout in image but can use branding, don't get to use landing pages and links like in the last profile.
No more default landing page. Opportunity where you can force them to a page is through paid Facebook ads.
Through the end of the month, brands are not forced to use the new Timeline yet, so old landing pages don't automatically refresh so brands have to think about that, don't have to change March 30th. Brands can switch and opt in before then or wait until March 30th to postpone it.
Instead of landing pages, you can pin posts to the top for 7 days at a time.
Cover photo cannot use arrow to point to like button, but you can use the timeline to list company milestones can use apps to promote sales and promos with apps.
4. Google+
Google + is the biggest change for search marketers in the history of Google. It gives marketers the ability to control first page results in search with Google Plus.
Once mainstream realizes that this is what Google Plus does, it will take off.
+1 data shows up in analytics and Google shows the influence click thru rate are 1 to 2 times higher than without Google +.
The search world is moving away from page rank and towards personal rank. Marketers, and especially content writers and bloggers can leverage that using rel-auth tags and also use authorities to write content and become an authority according to Google. You can read more about rel-auth tags on
The Google Inside Search Blog.
Advice from the search experts in the room is that the best thing a webmaster or site owner can do for their website is register a Google + brand page and put the coding on your site so that visitors can 'plus one' your site by clicking on the G+ button.
5. Is email dead?
SFIMA members Lead Me Media says with smartphones and more access people have to emails that email is seeing a resurgence.
Test your email pages in mobile and smart phones because of this trend.
Consensus from email marketers in the room: email is becoming more of a merge between marketing campaigns, social media and email. Email is not dead, but it is part of the big marketing picture.
It is important to know your email stats and when iPhone users are main openers of email, graphics will increase the open rate and success of the email campaign.
Responsive Design = response to the size of each screen. Images adjust, text wraps. This is very important for all different size phones, smart phones, tablets, and computer screens. Make sure your design is responsive to the size of the screen of the user.
Boston Globe, Overstock, and BBC are good examples of responsive design. Applies to website design as well as email design.
SFIMA's mobile event in Sept will adress responsive design.
6. 'Managing Up' Popular Topics Before Owners and Upper Management Read About a Hot Topic. . . .
Question was asked along the lines of "What do you do when your boss reads about a hot marketing topic and tells you (as the marketer) to get on that platform, site, social media, etc. The overall answer from many marketers int he room is that you "manage up", be proactive and send upper management articles and data on "the newest" thing they may read in the NYTimes or Forbes so that they come to you before they read it. Control the message.
7. Group Couponing Sites:
Are businesses that are doing Groupons etc. coming back to coupon sites or only 1 time deal?
Answer from audience was that it depends on the type of business, some have success with group coupons and some do not.
The person shopping for the deal is not always customer the business wants.
Businesses need to evaluate their deals and realize that they are a marketing expense, not "a deal".
Business owners need to find something as the business that they want to sell, not what the coupon sites want the business to sell. Should be something that the business can upsell and the business needs to be able to afford the cost as a marketing expense.
Businesses doing coupons, need to recogize that the groupon/coupon is a marketing cost, not "giving something for free".
As part of the closing, the moderators asked the room:
If you can do one thing this year. . . . .
responsive design
partenering
google +
mobile mktg
80% of ppl use mobile at home
We had some future SFIMA event suggestions:
- measuring social media results
- attribution
- global expansion
Do you have a suggestion for a future SFIMA event? Please let us know!
Comments and questions are welcomed and encouraged!
Here are some pictures I took at
Saveology during the event:
Jelly Belly in the lunch room!
Barbershop on premises!
Comfy space age looking chairs!
Lunchroom
There are monkeys in the enclosure in the Savology lobby!
The little monkeys were hanging out in the hole there.
And there were parrots too!

This parrot says "Savology!"
Funky chairs and candy machines make for a great networking environment!
And who can go wrong with a mini putting green in the lobby?