For those SFIMA members involved in the travel industry -
This November, during the annual PhoCusWright conference, Search Engine Land will be holding a Search Marketing Expo on Travel. As a SFIMA member, you can receive $100 off your registration costs. Below please find instructions on how to receive the SFIMA discount, as well as additional information on the 2-day expo.
The first day of SMX Travel@PhoCusWright is dedicated to organic and paid search education. Search Engine Land executive editor Chris Sherman will lead an all-star cast of search marketing and travel industry experts. You'll learn actionable tips and techniques, and get the jump on the issues that will be keeping search marketers up at night like personalized and mobile search.
The second day of SMX Travel@PhoCusWright will feature workshops conducted by leading SEM solution providers. Workshop presenters are screened and accepted based on the knowledge they will share. The presentations will focus on how marketers can maximize ROI on their travel marketing budgets.
SMX Travel@PhoCusWright will take $100 off registration fees from SFIMA members. To receive this discount, please register at https://www.etouches.com/reg/index.php?eventid=1068&reference and use the discount code "sfima". The box for the discount will appear below where you enter your email address to begin the registration. The discount will be reflected on the options page as you progress through your registration.
Monday, October 22, 2007
Wednesday, October 17, 2007
2007 Pubcon Discount for SFIMA Members
WebmasterWorld's Pubcon Las Vegas 2007 is quickly approaching! It is the premier event for Search Engine Marketers across the world. This years event includes special tracks for Affiliate Marketers, Domainers, and new channels like Video.
Last year there was a good sized group from South Florida and SFIMA that attended the event. If you plan on going, please touch base with me so we can get another group together. Also feel free to contact me if you have any questions, I am on the Pubcon Advisory Board.
Sign up with a special SFIMA discount today!
Location: Las Vegas
Dates: Dec 4-7 2007
DISCOUNT CODE (15% off) - sf-69615
Joe Laratro
Tuesday, October 16, 2007
SFIMA celebrates 5 years and 400-members strong; And, social media is here to stay.
The double-billed SFIMA Event on Thursday evening, October 11th, was a celebration of SFIMA and a close look at the state of social networking.
Thursday was the 5th anniversary of the South Florida Interactive Marketing Association, and as you know, 5 years is a lifetime in the interactive space. Think of all that has changed on the web since 2002 -- likewise, imagine all that will change in the next 5 years! And, surely SFIMA will be there to inform and foster a community for all interactive South Floridians.
SFIMA members were treated to a gourmet dinner and the opportunity to break bread and get to know other members. Just after the desert, SFIMA's past-presidents were recognized and given gifts of appreciation and applause from the crowd.
The social media panelists, although from the same niche, came from very different companies: MySpace.com, Moli.com, ScrapBlog, and Neighborhood America. MySpace.com enjoys a younger crowd; Moli.com is targeting 18+ for networking; ScrapBlog (just like it sounds) is an online scrap book and blog with a ton of functionality; and, Neighborhood America is a service company to help businesses develop and execute a social media strategy.
The moderator, AdTech chair Drew Ianni, did a great job keeping the conversation on track. He started the evening discussing "C to C: Consumer to Consumer," and ended the night with his predictions for the industry.
All in all, the event sponsored by GunsterYoakley was excellently conceptualized and enjoyed by all.
Panelists included:
Tom Bosco, VP of Video Sales from MySpace.com
Judy Balint, President and COO from Moli.com
David Bankston, CTO from Neighborhood America
Carlos Garcia, CEO, from ScrapBlog
Thursday was the 5th anniversary of the South Florida Interactive Marketing Association, and as you know, 5 years is a lifetime in the interactive space. Think of all that has changed on the web since 2002 -- likewise, imagine all that will change in the next 5 years! And, surely SFIMA will be there to inform and foster a community for all interactive South Floridians.
SFIMA members were treated to a gourmet dinner and the opportunity to break bread and get to know other members. Just after the desert, SFIMA's past-presidents were recognized and given gifts of appreciation and applause from the crowd.
The social media panelists, although from the same niche, came from very different companies: MySpace.com, Moli.com, ScrapBlog, and Neighborhood America. MySpace.com enjoys a younger crowd; Moli.com is targeting 18+ for networking; ScrapBlog (just like it sounds) is an online scrap book and blog with a ton of functionality; and, Neighborhood America is a service company to help businesses develop and execute a social media strategy.
The moderator, AdTech chair Drew Ianni, did a great job keeping the conversation on track. He started the evening discussing "C to C: Consumer to Consumer," and ended the night with his predictions for the industry.
All in all, the event sponsored by GunsterYoakley was excellently conceptualized and enjoyed by all.
Panelists included:
Tom Bosco, VP of Video Sales from MySpace.com
Judy Balint, President and COO from Moli.com
David Bankston, CTO from Neighborhood America
Carlos Garcia, CEO, from ScrapBlog
Tuesday, October 09, 2007
Just When I Thought Twitter was the Big Winner...
Twitter has become the most popular name in Micro Blogging, the mini posts seen by your 'followers' in a closed social network.
I was preparing a post about all of the cool Twitter applications including TwitterVision, TwitterMap, TritterGram, Jott to Twitter, Twitter Updates in Facebook etc.
And then Google strikes first in the Micro Blogging Acquisition Wars and grabs Jaiku, which along with Pownce hadn't acquired nearly as much popularity. It will be interesting to see what Google has in mind for Jaiku and what they saw in this new technology.
If you want to be my friend on either of these micro blog platforms, please come on by www.Twitter.com/JayBerkowitz or at this link on Jaiku
Friday, October 05, 2007
SEMPO Conducting In-House SEM Salary Survey
SEMPO is conducting a survey to finally put the myths regarding In-house Search Engine Marketers' salaries to rest. The 20-question anonymous survey will provide some clarity as to how or if geography, company size or online presence factor into the pay equation.
The survey is open to both organic and paid search marketers. To participate in the survey, click here - http://www.surveymonkey.com/s.aspx?sm=DZCiIcuGHhZtJqv7NrjTrQ_3d_3d
The survey is open to both organic and paid search marketers. To participate in the survey, click here - http://www.surveymonkey.com/s.aspx?sm=DZCiIcuGHhZtJqv7NrjTrQ_3d_3d
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