ion interactive President Scott Brinker wrote a very amusing blog post the other day that I wanted to share with our SFIMA audience. And yes, it has everything to do with hamsters and landing pages. It amazes me how Scott can elegantly link enterprise post-click marketing with a grade school classroom pet.
Of course there is an analogy to be made, and Scott asks two very poignant questions we should all stop and think about. How many changes to your search campaigns did you make last month? And how many changes to your landing pages did you make?
Check out the blog post and share your thoughts: http://www.ioninteractive.com/post-click-marketing-blog/2009/1/19/your-landing-page-hamster-is-dead.html#comments
And of course, look out for SFIMA's upcoming educational event on improving your conversion rates.
This Blog Post is From:
This Blog Post is From:
Susan Delz
Marketing Communications
ion interactive, inc.
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