The Role of Landing Pages in Improving Web Site Conversion
An American Greetings case study: The Role of Landing Pages in Improving Web Site Conversion.
In this presentation, American Greetings will share how they improve the efficiency of their paid search program with post-click marketing.
Includes what worked, and what didn't, examples, results and how moving from a single optimized landing page to over 50 landing pages tightly matched to each individual search adgroup boosted conversions & ROI. Takeaways include best practices for running simple, high- impact A/B tests that any front-line marketer can easily implement and understand.
| | |||||||||||||||||||||
0 comments:
Post a Comment