Monday, June 15, 2009

Recap of The SFIMA July Education Event: "The Glitter of Twitter"

In the spirit of the topic, I thought I would just post the SFIMA Twitter updates from during the panel discussion, its in reverse order of the latest tweets of the night down to the earliest:

  1. Question from audience: what is the next big thing? A: probably Google Wave
  2. #tip even if twitter is not for your comapnt or you, GRAB your name!
  3. Question from audience: Is Twitter for EVERY company & how do you know or find out?
  4. Twitter is not about monetization for the Sun Sentinel but building a community & being prt of conversations is.
  5. Chris from Sun Sentinel said "no channel is an island" in response to the question about making money on Twitter
  6. Alex says that Twitter is about conversation, and the only way to make money is to not push it & engage in conversations & community
  7. Jet Blue will be making money on Twitter by using it to release some deals for flights on twitter
  8. Jeff from Pitney Bowes says that answwer is yet to come, but will be evident soon
  9. Question from@jayberkowitz how do you make money on twitter?
  10. for @alexdc Twitter is a time saver & to organize his online ventures & contacts
  11. RT @brianbreslin Q how has your exposure been influenced by Twitter? I get 15% hits via Twitter
  12. Alex uses Twhirl to manage his 7 Twitter accounts. Also mentioned: britekite, twitter kharma, twitterlator & quite a few others
  13. More on cotweet from John from Jet Blue: it will send you email alerts & it can be forwarded to an individual w/ notes
  14. ping.fm is a great way to update across all social median sites
  15. JetBlue uses cotweet tool for monitoring twitter
  16. Jeff alsi uses Seesmic as a tool for monitoring multiple accts & information
  17. Jeff uses TwitterBerry & Monitter.com
  18. Bitly is a tool for shortening urls & tracking them
  19. SunSentinel uses Twhirl but Chris uses Tweet Deck personally
  20. From @alexdc "what you tweet about will happen!"
  21. Alex uses Twitter for business, promoting social media clubs, & making personal connections
  22. The final panelist: @alexdc from StartPR.com & S. FL Social Media Guru - & I dont use that word lightly
  23. RT @dimensionmedia monitoring the sfima feed tonight maybe I'll stop by next month - Plz come & see us!
  24. Twitter allows @jetblue to monitor & make very fast real time changes to customer feedback #SFIMA
  25. Jet Blue monitors Twitter for customer feedback. How was you flight? How was your on board snack? @jetblue is listening!
  26. @jetblue John just let the room know that he doesn't Tweet for @jetblue
  27. why is @jetblue on Twitter? A: Their customers are on Twitter!
  28. Next up from the panel @jetblue
  29. Jeff uses Twitter for Pitney Bowes to get the msg across to interested individuals about their money saving shipping options
  30. Now up: Jeff Yaniga from Pitney Bowes @myworkaccount FYI they have nothing to do with Archery
  31. Now up;
  32. Thank you, Chris Tiedje for that great Twitter presentation @ctiedje @sunsentinel Great Info!
  33. Sun Sentinel Tweet Up @ The Bahia Mar June 18th
  34. @dearyvette thanks for the input any other ideas?
  35. The Sun Sentinel has actually rec'd breaking local news from twitter
  36. wondering everyone's thoughts on whether #hashtags are really necessary? thoughts?
  37. introducing the panel: @myworkaccount @sunsentinel @alexdc @jetblue and moderator @tammycamp
  38. oops that one got away! the video is called Twitter in Plain English
  39. always get questions about twitter from your friends? Look up the video that @tammycamp just showed;
  40. if you are not here, you just missed Warren rapping
  41. for the top 5 legal issues for businesses on Twitter want them? @Gaida
  42. now speaking: Gaida Zirklebach from tonight's sponsor Gunster law firm
  43. WOW! its a packed house for the SFIMA event!


To see more tweets from the night (and there were lots of them!) just search SFIMA on www.search.twitter.com.

I heard such positive feedback after the event and through out the night. It seems that everyone really had a good time networking before and after the panel. Even seasoned Twitter users were able to learn new tips and tricks on how to use Twitter. It is also very interesting to see how people use Twitter, both for their companies as well as personally.

Here are a few more Twitter Tips I picked up from the panel:

Want to know how "well" you are doing on Twitter: www.TwitterGrader.com

Stats for your tweets: www.TweetStats.com

Twitter Clients and Tools:
It was mentioned during the panel that there were something like over 700,000 Twitter related websites. (WOW!)

Twhirl
Tweet Deck
Seesmic
Easy Tweets
TwitterBerry (mobile)
Tweetie (mobile)
CoTweet
Monitter.com
Twitterlator
Twitter Kharma
BriteKite
Bit.ly (for tracking and shortening links)
Cligs (for tracking and shortening links)

Just to name a few.

The overall theme that I took from most users, is that whether you are using Twitter for personal use or business use, you have to breathe some life and personality into your account, and consider Twitter a conversation. There are very few who can use Twitter as a message board and be successful at it with a lot of followers.

One of the big questions posed by @JayBerkowitz (as he introduced himself to the crowd) was how to make money on Twitter. And there was much debate over this question. There are a few companies doing very well on Twitter. Dell, comes to mind first. But as far as the average company or business person making money on Twitter, the overwhelming answer was that there was no definite business model for that. No formula for making money on Twitter, or anything like that. Most of the panelists answered that business at least need to use Twitter to pay attention to their customers. Twitter is very good for monitoring customer comments and the like.

Here are some photos from the event:



Who can boast a year long networking setting like this?



The sun sets as we network, snack and drink at SFIMA!



SFIMA Presidend Taigh White with panel moderator Tammy Camp
Photo courtesty Becker PR



Left to Right: Tammy Camp, Travis Berger, Taigh White, Christ Tiedje, Jon Bejarano
Photo courtesty Becker PR


Grazie Atunes & Melissa Mackenzie
Photo courtesty Becker PR



SFIMA Board Member Susan Delz and SFIMA Past President Joe Laratro
Photo courtesty Becker PR


Jayne Wesner, Shari McConahay Christina Tierney
Photo courtesty Becker PR


Taigh White introducing the panel for the Glitter of Twitter Event


A new feature at SFIMA eventsL Live Music!


Board members: Shari McConahay and Maria Perez


The view from the panel

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