Reputations Management in a Company Crisis and Social Media

Aliza Sherman wrote an article for WebWorkDaily.com. She outlines 8 clear steps to take in the event that a communications crisis happens, either to an individual or a business.

"We’ve all learned that good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. What can any of us — individuals, organizations and companies — do to handle a social media communications crisis?"
To read the details and the full article see: Crisis Communications for the Social Media Age.
Here are the 8 steps.

1. Pay attention.

2. Review context.

3. Address promptly.

4. Acknowledge first.

5. Don’t overthink.

6. Be open.

7. Fix the problem.

8. Tell your story.