SFIMA Educational Workshop July 17th

Friday, 7-17-2009

The Glitter of Social Media - A 1-Day Workshop On Social Media Marketing Covering Twitter, Podcasts, LinkedIn, Facebook, Blogs & More

Join Us for a 1-Day Workshop Taught by Leading Professionals in Interactive, about:

Using Twitter and Social Media to Increase Profits
Twitter, LinkedIn, Facebook, Blogs, Podcasts & more

Breakfast, lunch and snacks provided
Nova Southeastern University
3301 College Avenue
Fort Lauderdale-Davie, Florida 33314-7796
Carl DeSantis Building
Julian and Ellen Knight Lecture Hall, Room 1124

The media landscape is changing daily, and what worked last year may not work now. Social Media has emerged as one of the hottest trends and is being used to generate leads and profits for large and small businesses, nationally and locally. Most social media tools are free, but the challenge is to stand out from the 100 million others online. This SFIMA Workshop course will teach you the tools and tactics you need to attract customers and coverage.

The expert panel includes:

• Melissa Goodis of Crispin Porter Bogusky (the agency that won the Grand Effie Award for results related to the Burger King "Whopper Freakout" campaign)
• Jay Berkowitz, CEO of TenGoldenRules.com
• Catherine Schenquerman and Stephanie Leavitt from Carnival Cruise Lines
• J.B. Glossinger, founder of MorningCoach.com
• Mande White, founder of FreeSocialMediaHelp.com
• John Lawson, founder of ColderICE

These experts have personally launched successful programs in fast food, motivation, self-help, music, legal, hospitality, travel, high tech, retail and other industries.

This SFIMA WORKSHOP is a must-have for marketers and agencies that are looking to learn how to launch and manage successful social media marketing campaigns on a local and national basis.

SFIMA Workshop Agenda:

• Understanding the Social Media Landscape
• Social Media Channels and what they mean to your brand
• Social Media Monitoring, Measurements & Metrics
• Social Networks
• Twitter
• Facebook
• LinkedIn
• Widgets
• Blogs, Word Press and Podcasts
• Word of Mouth
• Creating Profits Through Social Media Marketing
• Social Media Case Studies
• And much more...

Who Should Attend:

Marketers:

• Online Marketing Directors
• Vice President of Marketing
• Marketing Directors
• Marketing Managers
• Business Development Staff
• Community Managers
• Customer Service Directors
• PR Directors
• PR Support Staff
• Editorial Staff
• Media Buyers
• Research & Consumer Insights Staff

Agencies:

• Digital Media Directors
• Media Planners
• PR Team
• Account Managers
• Creative Directors
• Creative Services Team
• Research Team
• Community Managers

Agenda for Course (details subject to change):

8:00 AM - 8:45AM Sign-In/Continental Breakfast
8:45 AM - 9:00 AM Welcome & Opening Remarks
9:00 AM - 10:30 AM Morning Session
10:30 AM - 11:00 AM Morning Break/Refreshments
11:00 AM - 12:00 PM Morning Session Continued
12:00 PM - 12:45 PM Luncheon Served
12:45 PM - 1:45 PM Afternoon Session
1:45 PM - 2:00 PM Early Afternoon Break/Refreshments
2:00 PM - 3:00 PM Afternoon Session Continued
3:00 PM - 3:15 PM Afternoon Break/Refreshments
3:15 PM - 4:15 PM Afternoon Session Continued
4:15 PM - 4:45 PM Brand Case Study
4:45 PM - 5:00 PM Q&A All Panelists

This event costs $99 for SFIMA members. For non-members it costs $249, which includes a one-year membership to SFIMA. Membership includes free attendance at regular monthly programs and much more. There is also special $49 student pricing, when booked in advance and with a valid student ID. SFIMA Workshops sell out every time so don't get left out and register today. SFIMA Workshops focus on “how to” tactics and are priced 4 to 6 times lower than similar courses because SFIMA is a non-profit forum. Register for this event today.

Note: One Year SFIMA Membership included in the cost of $249 for Nonmembers.