Unless you’ve been living under a rock, you don’t need me to tell you that social media has legs. And it’s getting leggier by the minute.
Many companies don’t fully understand what to do with social media. They don’t see the path to benefit from it. Others have tried using it and walked away not seeing the value of social media. Others still don’t get it at all, and have left themselves completely to the mercy of the online mobs.
Most of us are somewhere in between.
What It Can Do
Relationship building, goodwill, and improved customer service are what social media can do for you. Also, social media can:
- Help your company communicate with early- and middle-stage buyers more effectively and push them closer to a sale.
- Help your customers communicate the bad and the good, with you and everyone else they know.
- Help you listen to what potential buyers in your sector are talking about.
- Help you find opportunities to delight customers.
- Push you to become more focused on the customer.
What It Can’t Do
If you think putting up a Twitter account or a Facebook fan page will build huge gobs of closable traffic overnight, you’re kidding yourself. Relationships need nurturing. Social media can’t:
- Drive hundreds of thousands of new qualified visitors (yet) to your site or store.
- Let you take control of the customer dialogue about your company. Those days are long gone.
- Be your primary channel for marketing your mid- to large-sized company.
See the rest of the article on What Social Media Can & Can't Do for You!
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