SFIMA June Event: The Glitter of Twitter

Please note, there has been a change in speakers, with additional panelists added since this post. Please see the new post for the updated information.

Thursday, 6-11-2009

The Glitter of Twitter & Social Media, sponsored by Gunster

Panelists
Chris Tiedje - Sun-Sentinel http://www.Twitter.com/SunSentinel
Jeffrey Yaniga - Pitney Bowes http://www.Twitter.com/MyWorkAccount
Stacy Gratz - H&R Block http://www.Twitter.com/HRBlock

Moderator
Tammy Camp http://www.Twitter.com/TammyCamp

An adventurer at heart, Tammy Camp's accomplishments as a serial Internet entrepreneur have elevated her to self-made millionaire status. When it comes to Web marketing, she is recognized as a leading authority. Her focus areas of expertise lie in social media marketing, pay per click marketing and search engine optimization. Starting from her tiny makeshift home office with just a few hundred dollars, Tammy has personally sold over $35,000,000—and counting—online. As a testament to her social networking guru status, Tammy has authored and published the book “Social Media Success.”

About Gunster Attorneys At Law:
Florida's Lawyer's for Business. Gunster is a vibrant, forward-thinking firm with its finger on the pulse of Florida's business climate. Fourteen practices address the many facets of business: Banking and Financial Services; Business Litigation; Corporate; Environmental and Land Use; Immigration; International; Labor and Employment; Leisure and Resorts; Private Wealth Services; Probate, Trust and Guardianship Litigation; Real Estate; Securities; Tax; and Technology and Entrepreneurial Companies.

Event Details Time/Date: 6:30 - 10:00 Thursday, 6-11-2009 Place: Riverside Hotel 620 East Las Olas Blvd Fort Lauderdale, Florida Contact: Membership@sfima.com Member Cost & Registration FREE Non Member Cost & Registration $39

Event Sponsors

Amazing Kaleidoscope Flash Site

I had the pleasure of judging the Dallas/Fort Worth Interactive Excellence Awards (EIMA) last weekend (okay, I know, I need to get a life). One of the entries was the Fruit of the Loom video site.

First of all, as a kid (heck as an adult) I really loved the old fashioned kaleidoscopes - the ones you pick up and turn to make the designs, colors and patterns change. Well I found a web site that does the same thing. I'm not sure how they do it but when you drag your mouse over the moving patterns, it does the same thing as when I pick up the physical version and move the discs.

Add to that some amazing music, musicians, singers and artists performing engaging music videos that are wonderful but just a little strange in that they feature guys dressed as fruit singing about underwear. I'm not kidding, my partner asked me from the next room, "who is that artist, I really like that song." When I said they were singing about T-shirts, underwear and underpants, the response was, "Really?" not quite believing me.

Anyway, check it out, I hope you enjoy the site as much as I did. Oh, and if you want to know the origins of heavy metal music, you need to watch the Spanish videos and have at least a rough understanding of the language or at least another Romance language. You can find this video under "Our Day Job/Espanol. " Don't miss the English commercials especially the play on Cirque de Soleil called "Performance."

Has Mobile Advertising Finally Reached Critical Mass with Pandora?

Business Week reports on Pandora, a nine-year-old, free online service that lets users design "radio stations" based on their musical preferences. Since Pandora launched a mobile edition two years ago, it has signed up 6 million people (total users for mobile and Web versions is 27 million). That has prompted the likes of Best Buy (BBY), Dockers, Target (TGT), and Nike (NKE) to buy ads on Pandora and experiment with what remains a cheap advertising medium—one most companies have yet to figure out.

HIGH CUSTOMER RESPONSE
Target says 27% more people clicked on its ad for the release of Christina Aguilera's greatest hits CD last fall than on any other mobile Web campaign.

See full article here

No SFIMA Meeting Tonight

There is no SFIMA meeting tonight despite the fact it is the 2nd Thursday of the month. The next meeting is June 11th at the Riverside with a great panel for Twitter and Social Media.

The death of free web content predicted by Murdoch

Rupert Murdoch says that News Corporation-owned newspaper Web sites will begin charging users for access within a year. He says that the current free access business model favored by most content providers is flawed and that "The current days of the Internet will soon be over." Other experts note that executives are looking to generate new income streams from online content - that online advertising revenues are not enough. Full article: http://www.cnn.com/2009/BUSINESS/05/07/murdoch.web.content/index.html

SFIMA Sponsoring Member Wins Interactive Media Award for Consumer Goods Site

SFIMA sponsor BGT Partners recently was awarded highest honors “Best in Class” for their web design work on Consumer Goods Site tubberwarebrands.com by the Interactive Media Awards (IMA). As a national award, IMA recognizes top web design work for a variety of categories. BGT was also recognized for website development for ADP, Connextions, and Swift Transportation.

The “Best in Class” recognition continues to position BGT and SFIMA as national leaders in the interactive marketing industry.

Congratulations to the 2009 SoFIE Award Winners

For a sneak peek of the opening act at the DynaPep South Florida Interactive Excellence Awards held on Friday, May 1st at Gulfstream Park you can see Warren G in action right here!

The DynaPep girls kept everyone on the edge of their seats throughout the evening. Congratulations to all the winners listed below by category:

Most Effective Integrated Marketing Campaign

Levi’s Project Runway Campaign by Razorfish

Most Effective Direct Response Campaign

ADT Security by Razorfish

Most Effective Online Brand Experience

Mozilla Firefox 3 by Nobox Marketing Group

Most Effective Email Marketing Campaign

ME by Melia - LGD Communications

Most Effective Use of Emerging Media – Tie

Community Podcasting by Ten Golden Rules

Destructoid.com by ModernMethod

Most Effective Travel Campaign

Southwest Airlines Hallelujah Campaign by Razorfish

Best in Show

Levi’s Project Runway Campaign by Razorfish

After the awards gala, the after party moved to "the Gulfstream beach" outside next to the racetrack complete with Tiki huts and lounging beds so everyone could lay back and enjoy the perfect South Florida evening. Thanks to Tremor Media for the after dinner liquor-laced icecream and chocolate dipping sauce with all the fixin's. Can't wait until October when we get to do it all again.

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