Search Marketing
They will cover:
- Search and social
- Long Tail - Low cost, high converting keyword expansion
- Measure your search ROI with solid conversion tracking
- Search Query Reports - Negative Keywords / New Ad Groups / New Keywords
- Day Parting - Conserve budget and advertise at most efficient hours
- What is Universal Search?
- Why is video search important?
- What is the best type of video content to be using?
- Tips and tricks on optimization and best practices for VSEO
- VSEO Metrics and measurement
- Online reputation management
Maria Harrison - President & Owner, iClarity
Ms. Harrison is a 10-year Internet industry veteran, with experience in online marketing and media buying plans, website usability, email marketing, search engine marketing and more. Prior to founding iClarity, an interactive marketing consulting, strategy and implementation firm, she was Director of Online Marketing for Interval International, an InterActive Corp (IAC) company. Past president of the South Florida Interactive Marketing Association.
About the Panelists: 
Erik Simons, USO Networks
Erik Simons has been a serial internet entrepeneur for well over a decade. After graduating University, Simons began his internet career by pioneering online affiliate marketing networks for the gaming industry, providing performance based advertising solutions which are still in use today in the multi-billion dollar industry. Simons has founded multiple internet companies around the globe. Most recently, Simons invented platforms for the optimization and distribution of web video for one of the companies he co-founded with John Ferber, USOnetworks and also helped Ferber in the creation of microgiving.com, an internet based charity which aims to directly connect donors with those in need.
Neil Kaplan, Senior Vice President, Business Development, Vantage Media.
Neil has launched numerous successful Web businesses, taking them from start-up to tens of millions of dollars in revenue in rapidly changing, highly competitive consumer environments. He has specialized in the migration of consumers and revenue from old media to new media. He held leadership positions with Internet Brands, Universal Studios, The Los Angeles Times and Bain and Company. Recognized as the most technologically advanced Search Engine Marketing (SEM) agency in the nation, Vantage Media specializes in customized performance search marketing campaigns that harness the power of paid search traffic and turn it into concrete business opportunities for leading brands such as Allied Van Lines, eHarmony and Safeco Insurance.
Joe LaratroSEO Professor
University of San Francisco/ Bisk
Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida's Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Local IMAs. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just completed a new Advanced Analytics Certificate course for the University of San Francisco and will be releasing the "SEO Diet: Fit to be Found" book in the near future.
As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador, Mr. Laratro continues to prove that he is on the cutting edge of industry developments. In March of 2006, he was invited, as one of only twenty professionals, to sit on the MSN AdCenter Search Council.
During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses. He was also the president of the South Florida Interactive Marketing Association (SFIMA.com) from 2007-2008.
Zach Hoffman, Founder/CEO, Search Engine Operator
Zach's love for fast paced culture and growing business markets has kept him a South Floridian - often traveling to NYC to service business relationships. Zach has always been an entrepreneur at heart; while in college, before starting Search Engine Operator, he worked as an Independent Internet Marketing Consultant for local businesses and started a lead generation website focused on affiliate offer marketing. Zach utilizes his finance and economics background to efficiently navigate the auction markets of Search Engines.
Other panelists - Stop back soon to find out who has confirmed!
Note: Register early to avoid the $10 walk-up charge.
Join us for post-networking at the Hyatt Pier 66 bar.
SFIMA Text Alerts
Join the SFIMA Text Alert program by texting the word SFIMA to: 247365.
Benefits include:
- Monthly Alerts about events (we will not send more than 3 messages per month. No spam here)
- Last minute event updates and special announcments.
JOIN Today!
1 comments:
Outstanding, the post is really the sweetest on this worthwhile topic. I fit in with your conclusions and will eagerly look forward to your approaching updates. Saying thanks will not just be sufficient, for the exceptional clarity in your writing. I SEO Expert will immediately grab your rss feed to stay privy of any updates.
Post a Comment