Join SFIMA Sept. 9th: Email Marketing: Back to Basics & Beyond

Next month, SFIMA's educational event will be back at the Hyatt Pier 66 in Ft. Lauderdale.
Septmber 9, 2010
6:30 - 8:30pm

Come out and learn all about the latest in email marketing:

Email Marketing: Back to Basics and Beyond


Email Marketing and Social Media are often thought as sharing tools that create viral and referral marketing conversations. There is a lot more to it than integration; value and relevance is key. Email inbox's are bursting at the seams with daily communication from retailers exchanging messages in various ways. Everyday more and more people are exposed to online recommendations making engagement more important than ever.

Join SFIMA, speakers Emily Pelosi and Adrienne Bryan from Office Depot for an exhilarating look at how email and social media are essential to today's marketing strategy. Emily Pelosi is the Director of Online Advertising and holds responsibility for online advertising for www.officedepot.com, which includes search engine marketing, search engine optimization, email marketing, mobile advertising, media buying and planning, direct response, social networking, branding, and competitive intelligence. Adrienne Bryan is an Email Marketing Analyst that examines and explores trends in email marketing, provides guidance on email retention and implements tactics to convert new customers through prospect mailings. She makes it her priority to create a balance of sound marketing with memorable messaging to create astounding results.

At this event you will learn how to use your email marketing program to promote your social media presence inversely. Learn tips on how to make your target audience feel like you are catering a message specifically to them and providing a unique value in all of your channels.
Who Should Attend: Advertising Agency Account Managers, Email, Search and Social Media Professionals, Digital Marketers, CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Online Sales Executives, CRM Personnel and Entrepreneurs.

Register today: http://bit.ly/SFIMA_Email_Mktg