Thursday, March 25, 2010

April Social Event Networking and Win Prizes!

Thursday, 4-8-2010

SFIMA Spring Fling Networking Mixer

Spring is nature's way of saying, "Let's get out and Network!"

Join SFIMA for our April Networking Mixer. The event will be held at the magnificent Hyatt Regency Pier 66 – a timeless jewel among Fort Lauderdale hotels, renowned for its dazzling waterfront views, fine wine and delectable cuisine.

Event is in the Lounge Bar in the lobby. Savor a leisurely lunch and panoramic views of the pool and courtyard. Enjoy the elegant décor — stunning mother of pearl tiles adorn the walls.
Try a trendy SFIMA Blue Martini while you mix and mingle!

Set amid lush tropical acres along the Intracoastal Waterway, this breathtaking location is the perfect place to come out to meet more of South Florida's premiere marketers in one night than you could meet in one month of networking on your own.

Great Prizes at the Spring Fling!
  • Grand Prize - 2 winners will get tickets to the SFIMA SUMMIT on May 14th
  • Wine / Champagne Basket - a crowd favorite
  • 3 winners will receive Mitch Joel's "Six Pixels of Separation" best-selling book on social networking.

Come out and join us for a night of fun. Don't miss out on the chance to network with nearly 200 marketing professionals, gaining rich knowledge and a robust professional network in less time than traditional networking.

Space is limited, so register today!



Note: Register early to avoid the $10 walk-up charge.

SFIMA Text Alerts

Join the SFIMA Text Alert program by texting the word SFIMA to: 247365.

Benefits include:

  • Monthly Alerts about events (we will not send more than 3 messages per month. No spam here)
  • Last minute event updates and special announcments.

Event Table Sponsors

Event Details

Time/Date:6:30 pm
Thursday, 4-8-2010
Place:Hyatt Regency Pier 66 - Lobby Bar
2301 Southeast 17th Street

Fort Lauderdale, FL 33316
Contact:membership@sfima.com
Member Cost & RegistrationNo Cost for SFIMA Members
Non Member Cost &
Registration
$39

Wednesday, March 24, 2010

Register Early for SFIMA's May Summit - Take Advantage of Early Bird Rate thru April 15th

More speakers added!

Friday, 5-14-2010


South Florida 1st Annual Marketing Summit:
Driving ROI with Search and Social

Join SFIMA, Social Media Club, Refresh Miami, IT Women, Women in E-Commerce,Miami Chamber (Tech Committee) and South Florida's top Marketing professionals for a full day of all things search and social.

The event will cover in-depth tactics and strategies from top keynote speakers, case study workshops, panel discussions, and intense presentations.


Early Bird Prices:

$99 for Members

(After 4/15 pay $149)

$249 for Non-Members– Includes a 6-month Membership

(After 4/15 – Non-members pay $299)


Keynote Speaker

Mitch Joel
"Six Pixels of Separation - How Marketing Connects In A Connected World."


Other speakers include:

  • Jay Berkowitz, Author, Chief Executive Officer TenGoldenRules.com
  • Shawn Rorick, past Director of Marketing - Cirque du Soleil and Director of Internet Marketing at MGM Mirage in Las Vegas
  • Katherine Allan, Google Evangelist and senior member of Google's National Agency Team
  • Murray Izenwasser, Biztegra
  • Craig Agranoff, Author, Founder Aphrodisiac and WorstPizza.com
  • Alex de Carvalho, Social Media Director at Medimix International, Lecturer at U. of Miami
  • Mike Monahan, Director of Internet Marketing of CruiseOne & Cruises Inc
More speakers to be announced soon!
Are you wondering if Twitter has any value to your business? Can't figure out how to get ranked for your top keywords? Unsure of whether you should be spending 18 hours a day updating your Facebook page? We'll answer all these questions and much more.

Best of all, you can tell the boss you'll leave this full day event with actionable best practices, strategies and tactics that will immediately help your bottom line.

Who Should Attend
CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Search and Social Media Professionals, Entrepreneurs, and Digital Marketers

Friday, May 14th
7:30 AM – 9:30 AM – registration and breakfast
9:00-10:30 AM – exhibit hall open; speakers
10:30 AM – TBD
11:30 AM – 5:00 PM – dual search/social media tracks. Check back often for more details.

Early Bird Prices!

$99 for Members -
(After 4/15 pay $149)
MEMBER REGISTER
$249 for Non-Members – Includes a 6-month Membership
(After 4/15 – Non-members pay $299)
NON-MEMBER REGISTER

Add it to your calendar now!
Stay tuned for full pricing, detailed workshop and speaker information and registration info.

Interested in speaking or sponsorships?
Speakers contact programming@sfima.com
Sponsorships starting at $500 – contact sponsorships@sfima.com

JOIN Today!

Event Details

Time/Date:9am - 5pm
Friday, 5-14-2010
Place:Nova University
Miniaci Performing Arts Center
3301 College Avenue
Davie, FL
Contact:membership@sfima.com
Member Cost & Registration$99 Early Bird
Non Member Cost &
Registration

Monday, March 15, 2010

SFIMA Spring Social Event April 8, 2010

Thursday, 4-8-2010

SFIMA Spring Fling Networking Mixer

Spring is nature's way of saying, "Let's get out and Network!"

Join SFIMA for our April Networking Mixer. The event will be held at the magnificent Hyatt Regency Pier 66 – a timeless jewel among Fort Lauderdale hotels, renowned for its dazzling waterfront views, fine wine and delectable cuisine. Try a trendy SFIMA Blue Martini while you mix and mingle!

Set amid lush tropical acres along the Intracoastal Waterway, this breathtaking location is the perfect place to come out to meet more of South Florida's premiere marketers in one night than you could meet in one month of networking on your own.

Come out and join us for a night of fun. Don't miss out on the chance to network with nearly 200 marketing professionals, gaining rich knowledge and a robust professional network in less time than traditional networking.

Space is limited, so register today!

Note: Register early to avoid the $10 walk-up charge.

SFIMA Text Alerts

Join the SFIMA Text Alert program by texting the word SFIMA to: 247365.

Benefits include:

  • Monthly Alerts about events (we will not send more than 3 messages per month. No spam here)
  • Last minute event updates and special announcments.

Event Details

Time/Date:6:30 pm
Thursday, 4-8-2010
Place:Hyatt Regency Pier 66
2301 Southeast 17th Street

Fort Lauderdale, FL 33316
Contact:membership@sfima.com
Member Cost & RegistrationNo Cost for SFIMA Members
Non Member Cost &
Registration
$39


Friday, March 12, 2010

SFIMA Member Achievements: Congrats to Joe Laratro of Tandem Interactive

Congrats to SFIMA member and immediate past president of the organization: Joe Laratro. Joe was recently interviewed by Megan Leap for an article on Search Engine Journal:

SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro


Check out Joe's in depth answers to these five SEO questions:

1. What are the most common mistakes newbie SEOs make?

2. On the flipside, are there common mistakes that experienced SEOs still make?

3. What are 3 things marketers can do RIGHT now to improve their organic rankings?

4. What are the 5 most important elements of an effective search optimization practice?

5. After implementing an effective search optimization practice, how soon can marketers expect to see changes in the SERPs?

Thursday, March 11, 2010

SFIMA Member Achievements: Congrats to Lisa Buyer of The Buyer Group

A big congratulations to SFIMA member Lisa Buyer of the PR Firm The Buyer Group! Lisa's article on Better PR, Search Results, and Happiness Using Social Media was published this week on ClickZ.com

Press kits, news conferences, and media pitches almost seem archaic. News gets picked up by tweets faster than networks can blink, journalists find stories via Google search, and company boardrooms are now doing the social media hustle.

At the time of this article, Twitter celebrates 10 billion tweets, Facebook is claiming 400 million users, and YouTube is beating out Google in searches. Brand mentions in tweets are showing up in real-time search results on Google, Yahoo, and Bing thanks to the advent of social search.

Lisa chronicles how different companies are using social media even more than traditional PR methods as part of the marketing mix to promote their products. Be sure to read the rest of the article to also catch Lisa's Checklist of 7 Tips for Blending Social Media into your PR mix.

Wednesday, March 10, 2010

Thanks to Our Sponsors for the March Education Event

A BIG THANK YOU to our sponsors! We are very grateful for your support!

Visit these sponsors' tables at our March 11th event this Thursday at the Hyatt Pier 66!

Event Table Sponsors

Skidiving Trip

Win a skidiving trip in a raffle provided by THAT Agency. Jump from 10,000 feet with gear and instruction included. This prize can be given to a friend if the winner is not up for the challenge.

*********************************************************************

Want to see your name and logo up in the spotlight? Great sponsor packages are available and we LOVE our sponsors! Email: sponsorship(at)sfima.com

Tuesday, March 09, 2010

Save the Date! May 14th is the SFIMA Summit

Friday, 5-14-2010

South Florida 1st Annual Marketing Summit: Driving ROI with Search and Social

Join SFIMA, Refresh Miami, IT Women, Women in E-Commerce , Miami Chamber (Tech Committee) and South Florida's top Marketing professionals for a full day of all things search and social.

The event will cover in-depth tactics and strategies from top keynote speakers, case study workshops, panel discussions, and intense presentations.


Keynote Speaker

Mitch Joel
"Six Pixels of Separation - How Marketing Connects In A Connected World."


Other speakers include:

  • Jay Berkowitz, Author, Founder President of Ten Golden Rules
  • Shawn Rorick, past Director of Marketing - Cirque du Soleil and Director of Internet Marketing at MGM Mirage in Las Vegas
  • Katherine Allan, Google Evangelist and senior member of Google's National Agency Team
  • Murray Izenwasser, Biztegra
More speakers to be announced soon!
Are you wondering if Twitter has any value to your business? Can't figure out how to get ranked for your top keywords? Unsure of whether you should be spending 18 hours a day updating your Facebook page? We'll answer all these questions and much more.

Best of all, you can tell the boss you'll leave this full day event with actionable best practices, strategies and tactics that will immediately help your bottom line.

Who Should Attend
CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Search and Social Media Professionals, Entrepreneurs, and Digital Marketers

Friday, May 14th
7:30 AM – 9:30 AM – registration and breakfast
9:00-10:30 AM – exhibit hall open; speakers
10:30 AM – TBD
11:30 AM – 5:00 PM – dual search/social media tracks. Check back often for more details.

Come out and network with
SFIMA, Refresh Miami, IT Women, Women in E-Commerce , Miami Chamber (Tech Committee) and more!


Add it to your calendar now!
Stay tuned for full pricing, detailed workshop and speaker information and registration info.

Interested in speaking or sponsorships?
Speakers contact programming@sfima.com
Sponsorships starting at $500 – contact sponsorships@sfima.com

JOIN Today!

Event Details

Time/Date:9am - 5pm
Friday, 5-14-2010
Place:Nova University


Davie, FL
Contact:membership@sfima.com
Member Cost & Registration$99 Early Bird
Non Member Cost &
Registration
$249 Comes with Membership

Wednesday, March 03, 2010

SFIMA in the News: Email Still Strong Despite Social Marketing Buzz

Social networking websites such as Facebook and Twitter are providing businesses with new ways to market their products to existing and future customers.

But as businesses rush to ‘friend' and ‘tweet' their way into consumers' hearts, is e-mail marketing being trumped by social media?

Industry experts say no and contend that e-mail adoption and use remains strong with businesses and consumers alike.

SFIMA President, Taigh White quoted in a recent article in the Sun Sentinel about Email Marketing!

Experts also say businesses are using social media tools in tandem with e-mail to broaden their marketing reach.

"Using e-mail to deliver blog posts, videos, Facebook fan pages, product reviews and any other type of social media to your customer is now more common," said Taigh White, president of the South Florida Interactive Marketing Association.

The two channels can help spread the word about brands online, said White, an online marketing manager for BankAtlantic in Fort Lauderdale.

Se what other industry experts had to say about email marketing in today's social media world.

Tuesday, March 02, 2010

Enjoy the View at The Pier Top - Hyatt Pier 66 at Next SFIMA Event

Join SFIMA this month, March 11th for some great networking, some great education with an expert panel speaking about search marketing, and some great views of Ft. Lauderdale at The Pier Top at Hyatt Pier 66! See SFIMA.com for details!