Five Links Friday from Murray Izenwasser

SFIMA speaker and social media strategist Murray Izenwasser posted Five Links from this past week in social media. Here are 3, for all 5 see Friday's Five Links

2. Facebook and Privacy. Here’s an open video letter from Jason Calacanis to Mark Zuckerberg. I pretty much agree with everything he says.

4. 5 methods to promote your blog. Most are tried and true, common items. But I never heard of #4, and I’m taking a look at it.

5. Some Facebook facts you probably didn’t know. Or did you? From Mashable.

FedEx Survey Shows Positive Sign: Small Business Increasing Marketing

Small Business To Increase Traditional and Online Marketing

by Jack Loechner

According to the FedEx Office third annual Signs of the Times national small business survey, small business owners are eager to lead the charge out of the country's protracted recession, with 72% saying they will be the driving force behind the U.S. economic recovery in 2010. 51% of the small business owners polled say their businesses have already, or will fully, recover by the end of this year.

This optimism is a marked improvement over the survey's findings last year, when 54% of respondents indicated they were very concerned about the economy's impact on their business. 18% of small businesses are considering an increased budget for staffing and HR activities in 2010, up from just 9% last year.

This study also found that 42% of those polled are considering increasing spending on marketing and advertising initiatives in 2010, and 30% say they may increase spending on sales initiatives. Both actions are specifically aimed at boosting customer traffic and revenues.

Read the full story: http://bit.ly/aINFFq

Next SFIMA Educational Event: Social Media Successes

Social Media Successes

Event Details Time/Date: 6:00 - 8:30 Thursday, 6-10-2010 Place: Pier 66 (Crystal Ballroom) 2301 Southeast 17th Street Fort Lauderdale, Fl 33316 Contact: Membership@sfima.com Member Cost & Registration No Cost for SFIMA Members Non Member Cost & Registration $39

Visit http://bit.ly/Social_Media_Success to register today!

Brands large and small are searching for ways to leverage social media to be more than just a water cooler buzz term. In this session, you'll see how Darden Restaurants and other leading brands are utilizing aspects of social media to drive measurable business results.

Join SFIMA and speaker Mike Friedman of Darden Restaurants for this exciting event. Friedman joined Darden Restaurants in 2001 as Internet Strategy Developer and Brand Marketing Manager. He has experience driving online initiatives and customer relationship initiatives since 1996. Friedman leads online brand growth through digital marketing, advertising, social and emerging media.

Further, Friedman is responsible for Darden's strategic development and deployment of customer relationship programs, which serve to dramatically enhance the quality of the guest experience in the restaurant and online through loyalty-building initiatives.

This event will help you learn principles to maximize results through social media. You will discover how to be relevant, while providing value to the social network in addition to being an active participant in the process.

Who Should Attend: Search and Social Media Professionals, CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Entrepreneurs, and Digital Marketers

Register early online to avoid additional $10 walk-up fee for onsite registration.

Become a sponsor of this event for only $499 includes an exhibit table and 1 minute commercial to address the audience from the podium. Email sponsorship@sfima.com for more information.

Re-Cap of Social Media Legal Mashup Presentation by Gaida Zirkelbach

Here are great notes and highlights from the SFIMA Social Media Legal Lunch taken by Tracy Antol - thanks so much Tracy!

Legal/Social Media Mash Up

Speaker: Gaida Zirkelbach, Gunster @gaida

Know Your Potential Trouble Areas

Example: United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo

Example: Kim Kardashian & Dr Siegal’s Cookie Diet

Defamation suit against Kim for comments on Twitter

3 of the 5 top search engines are social media sites (Twitter, YouTube, etc)

Be Aware of Legal Regs

Communications & Decency Act

FTC Endorsement Guidelines – The advertiser is on the hook. Endorsers must give full disclosure of the relationship and paid endorsements/content development. FTC will pursue the advertiser NOT the user/blogger/tweeter

Example: Anne Taylor Loft

Gift card promo for bloggers who blog new product. Bloggers are required to disclose contest

FTC does care if you have a social media policy in place

FTC does care if you monitor blogger/web compliance

Good idea to have both on file

Be Aware of Copyright Infringement

DMCA Regs

Notice of your copyright policy posted

Have a policy for taking down copyright infringement content

Example: Viacom vs Google (YouTube)

$1 billion in damages filed re: video content

If Viacom wins then a precedent could be set for sites to run due diligence of copyright infringement as it pertains to user posted content on your site

Example: Let’s Go Crazy – Prince

Toddler dancing to the tune

Universal Music made Mom take it down

Mom sued Universal Music and won for fair use as exemption to DMCA

Example: Employee Fired Via Facebook

Be aware of what could be happening online with your employees…..Harassment issues, disclosing company trade secrets, misleading statements about your product

FACT: Only 10% of companies who are using social media

HAVE a social media policy

Example: Houstons MySpace

Employees set-up a password protected site where they could vent about their jobs

Managers gained access by getting the password from a staffer

Managers fired two employees who started the site

Employees sued Houstons and won

Yelp Class Action Suit – be more transparent in review content

BEST PRACTICES

1. Have A Policy – A comprehensive yet not restricted policy for handling this new media channel. Policy should reflect the goals and culture of the company, explain how to respond to negative and positive feedback, outline a disciplinary action plan, and identify roles/who should be communicating on behalf of the company

2. Train Your Team – Your employees. Your endorsers. Your bloggers. Everyone. Don’t forget to address the use of mobile devices. You may have locked down social media use in the office but what about mobile?

3. Call Early –Check with your legal team BEFORE you get into hot water. Many issues can be avoided by educating yourself on the front end

4. Browse Wrap and Click Wrap language – meaning the user is bound by legal terms for browsing and/or clicking links on your site.

a. Privacy Policy

b. Terms of Use/DMCA

c. Policies for taking down content and ownership

5. Don’t Make it Yours – Be careful of developing content based on user-generated content. Make sure you have releases/permissions before using photos in campaigns etc. THINK before you print

6. Don’t Ignore A DMCA Complaint – Take action quickly.

7. Monitor The Use of Your Trademarks – Protect your intellectual property

8. Have a War Room – Know who to call in case of a social media emergency – HR, Customer Service, Marketing and Public Relations are a good place to start.

SFIMA Summit Notes from Shawn Rorick's Presentation "It's Just Water"

Shawn Rorick

It's Just Water

Case study on Cirque du Soleil

Social Media Kick Off (2007)

5 shows and 1 social media manager

Strategy:

select the right social media forums

leverage existing resources

establish "controlled transparancy"

develop perpetual growth of followers

Facebook was the forum they chose b/c of more flexibility, growth potential

How to integrate this into daily ops?

Easy part is anyone can do it.

Publicists > content > social media manager who would filter it and post, tweet, upload

public will respond and interact, engage.

creating perpetual growth:

accomplished in 2 ways:

1. implemented activity into operations

2. small allocation of media budget

2nd Case Study: "Discovering" Ambassadors (2008)

Want to find finds who are influental, as well as fans.

strategy: create 2 widgets that provide utility and then monitor results of people using the widgets.

What kind of Cirque Mood are you in Today widget.

Cirque Fan Widget and able to identify true ambassadors by tracking downloads.

Offered trips to Vegas for some fans and also discovered "fan niches" like martial arts.

Get Cirque de Soleil widgtets at www.getcirqued.com

Measuring Success:

Social Media Measurement - what is important to the company?

After 2 years of excitement, now some serious questions are being asked about how social media is tracked.

We have used cookies for tracking for so long.

Cookies are usually set to expire after 30 days.

Key to measuring social media and conversations is extending that expiration date. Relationships take longer to develop.

Engagement Timeline of a "conversation cookie" conversion happens on day 252.

Using "last click" rules, revenue will be credited to social media

monthly reports will change over time

ROI will increase.

Search & Social Media - what's next?

user don't just click and buy anymore

experience, research, discuss & purchase when they are ready

Auduence Fragmentation is the future.

- users aren't in one spot anymore

- monile webn access alone has grown over 1000% over the last few yrs

Through OBSERVATION we can predict the next steps.

Observations of the younger generations:

technology is embedded and built in to their lifestyles

have isntant access to anything they want to see - whenever and wherever they want to see it

will have a different definition of privacy - little by little will change to preferences

Observations fo Technology Annoucement

Moore's Law - technology advancement happens every 2 yrs.

PC Worls 2003 - world's info doubles every 3 years

5 exabytes are all words ever spoken

Automated Intellegence will be the future.

automated repsonses

automated social media checkin & social media updates

automated searches based on behavior

Online and offline marketing are coming back together and integrating because of social media.

Final Thoughts from Shawn:

Measurement is critical

Not everything is "applicable"

Forget the "rules" (there are none)

Get closer to social media.

Because you are in this space. . .

YOU ARE an opinion leader and trendsetter.

YOU ARE shaping our media and advertising future

YOU ARE an innovator and evaluator

YOU ARE all playing a role in the digital and social media evolution

Put yourself in the users shoes.

Research, test, question and observe everything. Do your best to evolve. Things will be different in 6 months - things happen fast.

Notes from the #SFIMASummit Super Panel Location Based Services & Twitter

Twitter & Location Super Panel

Jeff Sass

Younger generations don't even need email addresses, they use their mobile device.

"Mobile changes everything".

"Location changes mobile".

Where you are determines what is important to you.

Location is more important than ever, but in a different way.

The challenge is: This Time, It's Personal!

Its an accessory, personalized, trendy & a fashion statement for most.

Challenge is not interrupting with the marketing message.

ROI is the relevance of the interruption. Key is to make much less of an interruption.

Tying in location and content creates greater chance of relevance.

For Myxer, setting all content, music, ring tones, background can change according to location. Different images,music, ringtones play at the gym, vs. work, vs. home.

Craig Agranoff

Only 7% of people surveyed are aware of a location based service.

New version of street signs is location targeting to your cell phone or mobile device as you pass by a business.

Tucci's pizza first local restaurant to use offer with location based services (the Mayor of Foursquare gets a discount).

nd Tucci's has increased business using location based marketing. Every 5th check in at Tucci's gets a glass of wine.

See the potential for marketing as more and more people use these services in the future.

You can target users who are at your competitors and offer specials, discounts and coupons and draw them away from your competitors and into your business.

Bahous restaruant offers free fries to their Mayor and a widget for that mayor to use.

.

Southside restaurant in Boston posted a chalkboard sign annoucning their mayor, who showed it

to all his friends and created a rivalry and a contest.

Ad tips on Foursqaure: example: mention you are a friend of worstpizza.com you get 10% off

all this is totally for free!

foursquare.com/business go there and register your business, foursquare will send you a cling for the window and help promote your business.

Tasti DLite ice cream chain uses location based services and incentives for checking in on all the location services, facebook and twitter. They give you a discount in exchange for promoting their brand to potentially thousands of your friends.

Growing trends: Lucky Magazine column for foursquare tips.

Nets wanted to get more people to their games, so they paired with Gowalla, and at random checkins on Gowalla that rewarded

250 pairs of tickets. They ended up 15% turn around on those who attended the free game.

Creativity is key, what works for one type of business will not apply to all business. Make it fun and rewarding!

2 million venues 40 million check ins on FourSquare

MyTown has 1.5 million users.

Alex de Carvalho

Bridging the Divide

Transitional web apps:

internet apps made to reach u on any platform (like your mobile)

Twitter users are well educated and tend to live in higher income houses and tend to access more on mobile devices & are more likely to follow brands

We create shared experiences and that combined with the space all aquire meaning and are specials.

Alex recommends the book by Clay Shirkey - Here Comes Everyone. ex says that offers or discounts don't always need to be pushed, just be real & connect.

"I publish, therefore, I am" So any company who has a presence online through any or all of the different medias available can promote and connect.

Embrace Geeks!

#SFIMASummit Notes from Albert Chen of Google on the Latest from the Googleplex

Albert is from the Google Adwords Agency Team

Anatomy of a Google Search Results page:

Not just text anymore! Lots of color: ads, video, products, pictures.

Creating an ad campaign is about getting your product in front of ppls earching for it, but also creating some brand awareness.

Finding the right keywords: new enhancements to Google's kw tool - adding live search results.

People are changing the ways they search - puttin in whole sentences, or questions, not just kws.

lbert Chen talking about up and coming tools and Google search features that will help the user experience and bring more information to us as marketers.

**** Sort kws by competition. *****

Google insights tool - great for researching for clients whose product you may not be familiar with.

Real time data for millions of users - geo -trends & much more.

Explore new themes with the Google Wonder Wheel!

Used for correlary product themes - what do people search next after your brand search.

Opportunities Tab - Keep Things Fresh & combine with Insense Research - step in Google forcasting.

Ad Sitelinks - give users a choice.

Product Plus Box - Add Selection & Variation

Search Funnel Reporting - clicks and impressions that occur prior to last clicks that drive conversions, how many clicks it took for them to convert on your site, avg length and duration of conversion paths, how kws ad text and campaigns assist ea other prior to conversion.

KW paths that result in the most ROAS.

The future of google - you will be able to drag something to the search box, not just have to type something in.

The future of Google - adding greater depth to search and further improving the user experience.

Google Places is the new name for GOogle Maps - business owners can add offers, change descriptions & edit photos, etc.

Testing new paid service for locating businesses along with Yellow Pages. Business can customize icons and the ad.

Translate button will appeal to foreign markets.

Orchid is the Facebook of Brazil - are your customers in Brazil? Advertise on Orchid!

Trust factor for friends and family is much greater than an expert recommendation.

Social Search - customize your Google page so that you can personalize your page with information from your friends and family & what they say, search and recommend.

Devices & Evolution of phones - "Sensory Revolution and AUgmented Reality"

Speaker / Voice

Camera / eyes

touch screen / skin

voice recognition / ears

Growth of Mobile Market

ppl are using devices just like they use their desktop - same number of characters in queries

Intersting example of an H&R Block app for the phone that you can take a picture of your w2 and do your taxes from your phone!

new beta - incentivize users: coupons plusbox - no need to print, use it right off your phone.

customize url so it appears as "download iPhone app" or similar rather than a clunky display url.

3 Resources from Google:

Google Ad Innovations

Official Google Blog: This Week in Search

Inside Adwords

Notes from Nathaniel Perez's Talk About Facebook Open Graph at SFIMASummit

Facebook Open Graph

The Theory of Likeability

Egaagement = media x connections2 (squared) E-mc2

We thought we had it down. . . .

until likeability introduced on April 21, 2010.

Lots of implications and means different things to different people.

Mix in the room of people who think open graph is good for sharing & connecting and then ppl who think FB is selling off their personal / private info

Quote from Mashable on the new Facebook like button phenomenon.

How it Works:

The Social Graph is made up of social objects and their interconnections.

An open API lets other sites connect with Facebook and share, with permission what you like.

Like is nothing new, its just "repackaged".

"Facebook has taken over the web"

Bret Taylor of FB says that social connections are going to be just as important going forward as hyperlinks have been in the past.

prediciton #1 mass personalization

prediction #2 graph based commerce - social shopping has a new beat, facebook checkout & shopping cart

social shopping idea brought to life quickly by Levi's

prediciton #3 geo + mobile + physical

facebook new location feature

mobile advertising will integrate social targeting

prediction $4 graph insights mining

prediciton #5 fb ads everywhere

Just ad the like button!

5 ways to get with the program

1. accept that notions of privacy have changed

2. realize that this is empowering consumers, not endangering them

3. take the features for a spin & take a good look at your web analytics

4. Conduct a "likeability" assesment. Take a close look at all aspects of your customer experience that are likeable.

5. The API is a mouthful. Understand how to best leverage it before you dive into integrating your websites.

Notes from Chris Thornton's Talk About Facebook for Business

Facebook for business:

Facebook has recently surpassed Google in terms of traffic.

avg 7 hrs per week on FB

facebook is king

How will your fan page help solve your business goals?

Have a stratgery to use this tool in your arsenal - have a plan & focus.

Engaging and sharing - transforming into content producers rather than advertisers or marketers. Definitely a theme so far today!

Create ongoing dialog = value for customers and leads to customer retention.

Coca Cola facebook page

started by 2 kids (fans) and they now run it for Coke - Coke did not take the page away from them.

Used it to study how the fans thought and ran the page and interacted with the page's fans.

My coke rewards toys for tots donation program - share that you donated points to toys for tots

over 10million points were donated through the program in 45 days with no media support. Just leveraging facebook fans and friends.

Also added a contest and groups within the application and program for even more envolvement with the fans.

Coca Cola "Happiness Machine" project.

Tons of links, blogs, comments have been generated by the users and fans, Coca - Cola just put the video up on YouTube, their FB channel and posted one tweet.

Notes from Jay Berkowitz at the SFIMA Summit

Notes from Jay Berkowitz:

At the end of the day here at the summit, prioritize a few things and do 1 thing this weekend!

FBML FB markup language. Choose landing pages for FB visitors. Levis.com example - like button on all products.

Get widgets, and like buttons for your site - its easy or you can hire programmers to set this up for you.

Golden Rule #10 "Lead the Trends" do it now, in 6 months it may be old.

Location based networking is growing and upcoming. Important to pay attention to this trend.

Make content make money! Blogs with 100K + followers can make over $75K per month!

Only 46% of marketers are on YouTube!? That is the 2nd largest search engine in the world! Get on it, people!

take advantage of opportunities as they come up and espeically where

your competitors are not.

Foursqaure is not just for you to let your friends know where you are at - its also for the businesses where you check in to offer you specials and promote themselves.

Jay recommends SEO Quake tool for telling you more about the page you are looking at - links, Page Rank, etc. #SFIMASummit

72% of people click on the free listings in google vs. the paid listings.

Optimize videos, images, news for Google's Universal Search. Google likes fresh new content!

Real time search - Google judges the keywords for recency & site speed among other algorithm factors when ranking your site.

How to get started? What works for you and what you are interested in?

Blogs are the new newsletters - we subscribe to them.

Blog, podcast, video - choose one and do it.

Info products - opportunites to sell products.

Get the slides hot off the press at:

presentations.tengoldenrules..com

Notes from Mitch Joel's Inspiring Keynote Speech at the SFIMA Summit

The following are some notes and quotes from Mitch Joel's inspiring keynote talk:

CTRL ALT DELETE

Its time for marketers to rethink what they are doing online. Up until now, for the most part, marketers are converting what they did offline to online mediums.

It's time for marketers to "burn the ship" and move forward.

Smart phones, gps & the accessibility of information about anything, anywhere is changing business.

You can be in a store, pull up reviews and ask best buy why they carry a product with such bad review

You can be in a store and go to the manager to let him know u can get the same product for less 5 feet away.

Time to burn the ships and rethink marketing, move forward rather than repeating offline mktg tactics online.

Even with all the tools for price comparison shopping, we live in a branded world.

Pricing matters less than the relationship we have with brands.

We are all connected through the internet because you can run a search for most anyone and get their contact info.

Negative reviews can often convert a sale because it enables trust & often the natural language can often clarify the product for what the next consumer actually wants.

20% of google searches have never been done before. We have a changing organic world!

Individual voices are now as big as brands. It is not "NO CONTROL" its "KNOW CONTROL" equalization of control.

Your brand is not what you say it is, it's what Google says its is!

We are not marketers anymore, we are publishers and broadcasters sharing information with groups and brands.

6 Points:

1. Accept it!

2. Everything is "with" not "instead of". Figure out the right balance of traditional and new media.

Look up "transmedia".

3. Don't be fleeting - build, share & grow.

4. Move towards "open". Social media's core is sharing!

5. It's attitudinal not generational.

6. Upload a video to YouTube. . . Do something now!

SFIMA Summit Speaker Spotlight: Alex Harris

Alex Harris, eDiets.com

Alex Harris is the Creative Director at eDiets.com and owns a Web Design & Marketing company at AlexDesigns.com . Alex specializes in optimizing website designs to improve conversion rates and maximizing ROI using A/B Testing and Analytics. His background also include extensive knowledge in Customer Acquisition, Search Engine Optimization and User Experience Web Design. Some of the strengths he is known for include targeted landing pages, conversion funnels, ecommerce, web applications and subscription based websites.

Come and learn all about Analytics and Conversions from Alex!

SFIMA Summit Speaker Spotlight: Mike Monahan

Mike Monahan, Cruise One

Mike Monahan has served as the Director of Internet Marketing for World Travel Holding's Franchise and Independent Contractor division for the past 10 years. World Travel Holdings is the world's leading retailer of cruises, with an industry leading share of almost 10 percent of all cruises sold. Mike heads up a department that's responsible for the daily online promotional activities of more than 4000 websites and more than 1200 local business units, and helps direct the daily marketing focus of both the CruiseOne and Cruises Inc brands. With Mike's guidance, CruiseOne and Cruises Inc have been recognized as partner of the year by Carnival, Royal Caribbean, and Celebrity Cruise Lines.

Prior to joining CruiseOne, Mike was as an award winning District Sales Manager at Royal Caribbean and Celebrity cruises Prior to his travel industry experience, Mike worked in media sales with Clear Channel and Cox Radio.

Mike will be speaking about Local Search at the SFIMA Summit and tackle the challenges of getting ranked locally and regionally.

Make sure you plan to see all the speakers and events you are interested in! Check out theSFIMA Summit Agenda and see more details on the speakers at SFIMASummit.com

SFIMA Summit Speaker Spotlight: Alex de Carvalho

Alex de Carvalho, Alexdc.org

Based in Miami, Florida, Alex advises on social media related projects and builds social networks from business planning to launch. Alex is currently developing VoxMed, a worldwide online community for physicians. He is the co-founder of StartPR, an online tracking service for reputation management, blogger relations, and brand monitoring. He is also an adjunct professor teaching social media at the University of Miami, School of Communications, and at Miami-Dade College. He organizes Social Media Club, BarCamp, Mobile Monday, andRefreshMiami meetups and conferences for South Florida new media professionals. Alex obtained an MBA from Insead in Fontainebleau, France. He speaks English, French, Portuguese, Spanish and Finnish.

Alex will be on the SFIMA Summit Twitter & Location Super Session Panel discussing the emerging trends on Twitter and the implications in location based marketing. This is definitely an important topic for the future of interactive marketing!

Make sure you plan to see all the speakers and events you are interested in! Check out theSFIMA Summit Agenda and see more details on the speakers at SFIMASummit.com

Directions and Tips for Attending the SFIMA Summit

For those of you attending the event tomorrow, below are some helpful tips on directions and parking:

Location
Miniaci Performing Arts Center is located at
3100 Ray Ferrero Jr. Blvd.
Ft. Lauderdale, Fl. 33314
Directions to Nova University: http://www.nova.edu/locations/maps/maincampus.html

Parking

On the day of the event, the best parking garage is located on the right after you turn on to Ray Fererro.

Paid visitor parking is also available on the 1st floor of the Library and main student garage (bld. #9).Google Map or Call for Directions: (954) 262-7300

View Larger Map

Registration

From the parking garage you will walk toward the Miniaci Performing Arts Center which is located behind the Carl DeSantis Building/Wayne Huizenga School of Business. There is a courtyard area between the Carl DeSantis Building and the Miniaci Center where you will find the registration desks. After registering at the Miniaci Center proceed to the Atrium for breakfast.

Tip! Don't forget to bring some single dollars for the parking garage.

Register by 8:15 so that you have time for breakfast and networking

SFIMA Summit Speaker Spotlight: Craig Agranoff

Craig Agranoff, CraigAgranoff.com


Craig Agranoff is an entrepreneur, and national Social Media consultant as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups and founded the tech blog sCommerce.com and Rev2.org. He was also a Tech/Social Media Correspondent in the New Times, and VentureBeat.com. Currently he is a columnist for InternetEvolution.com.

Agranoff has been featured in the Miami Herald, New Times, The Palm Beach Post, AOL Digital Cities, Slice, CenterNetworks, Thrillist, Daily Telegraph, and The Sun-Sentinel. Also has appeared on Gary Vaynerchuck’s Wine Library TV, Fox News, NBC News, Weekend Sunrise, and CBS News.

He is a frequent speaker at tech events such as Refresh, AMA, SFIMA, and New Tech Community. He was also nominated at Mashable’s Open Web Awards as a finalist for creating best Large Scale Social Network, winning best “Photo Sharing Website Category”.

His first book Do It Yourself Online Reputation Management was recently published and is available on Amazon.

Additionally, in his spare time, Craig’s the Pizza Expert and founder of WorstPizza.com.

Make sure you plan to see all the speakers and events you are interested in! Check out theSFIMA Summit Agenda and see more details on the speakers at SFIMASummit.com

SFIMA Luncheon Education Event: Legal Implications of Social Media & You or Your Business

Join SFIMA Vice President and Attorney Gaida Zirkelbach as she give us all tips and guidelines for navigating the tricky and emerging topic of social media and the law. What do Facebook pages, blog posts and Twitter tweets mean for you or your company or you personally? Come out to this SFIMA luncheon event and find out from an expert on internet legal issues.

Wednesday, 5-26-2010

Social Media/Legal Mashup

Key Strategies Every Business Should Follow
What do Kim Kardashian, United Airlines, Yelp.com, Courtney Love, Viacom, a toddler, and your new intern have in common?

Join SFIMA and speaker Gaida Zirkelbach of Gunster to find out; as she uses some wacky and astounding, real-life examples to highlight how your business can get into (and stay out of) legal trouble when using social media.

This event will cover how social media can affect your reputation, brand and trademarks, sales efforts, advertising, employees, company secrets, contracts, stock price and more - and what you should be doing about it.

Who Should Attend: In-House Counsel, Entrepreneurs, CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Agency Account Managers, Online Sales Executives, Social Media Professionals, and Digital Marketers

Gaida Zirkelbach is an attorney within the Technology and Entrepreneurial Services Practice Group of Gunster, Florida's Law Firm for Business. Gaida provides strategic counseling and negotiates transactions in the areas of technology, Internet, interactive marketing, mergers and acquisitions, and privacy and security. She advises large companies and start-ups and has vast experience in negotiating deals against technology and Internet industry leaders, including the largest online media properties and Fortune 500 companies.

Super Lawyers, Florida Trend Legal Elite and the South Florida Legal Guide have recognized Gaida as an “Up & Comer,” and publications such as the National Law Journal, E-Commerce Times, Florida Trend magazine, Miami-Herald and the South Florida Business Journal have quoted Gaida on technology, Internet and marketing issues, including social media. Gaida is also an instructor for the University of San Francisco's Advanced Social Media Course and serves on the board of the South Florida Interactive Marketing Association. Gaida earned an MBA, as well as a B.A. in International Business with a minor in Information Technology, from Stetson University. She obtained her J.D. from Stetson University College of Law. You can find Gaida on LinkedIn and follow her on Twitter.

Register early online to avoid additional $10 walk-up fee for onsite registration.

Become a sponsor of this lunch for only $350 include exhibit table and 2 minutes to address the audience from podium. Email treasurer@sfima.com for more information or to RSVP.

Event Details Time/Date: 11:30am - 1:30pm Wednesday, 5-26-2010 Place: Embassy Suites Hotel 1100 SE 17th St Fort Lauderdale, FL 33316 Contact: Member Cost & Registration $39 inc. full hot lunch buffet Non Member Cost & Registration $46 inc. full hot lunch buffet

SFIMA Summit Speakers Podcast!

Get a preview of the SFIMA Summit speakers on the Podcast with fellow speaker Jay Berkowitz of TenGoldenRules.com Check out the podcast and meet internet marketing Rock Stars including Google’s Albert Chen, Mitch Joel, Author Six Pixel of Separation, Craig Agranoff, Founder of WorstPizza, Shawn Rorick, Author / Past Director of Marketing – Cirque du Soleil, Murray Izenwasser, Mike Monahan Cruises One, Alex Harris from eDiets.com and AlexDesigns.com and Chris Thornton from Definition 6 in Atlanta.

Check out the Podcast:

http://itunes.apple.com/us/podcast/10-golden-rules-internet-marketing/id260078331

http://podcast.tengoldenrules.com

Spend the Day with SFIMA on Friday!

The much anticipated SFIMA Summit is this Friday! See all the details on SFIMASummit.com where you will find details on all the great speakers and the agenda. The Summit registration fee includes breakfast lunch and you can even stay for some networking and cocktails after the speakers are done. Have a drink from the cash bar -opening at 5pm. This is a great chance to network and talk with your peers about what you learned, or ask the speakers follow up questions.

Plan your day at the summit and decide which speakers you want to see ahead of time. SFIMA Summit Agenda.

Tickets Now Available for Mitch Joel Keynote Only

For those of you who are not able to make it out for the whole day at the SFIMA Summit, but still want to see author Mitch Joel speak, you are in luck! Tickets now available for just $19.95 to see Mitch Joel's keynote address. Mr. Joel will be speaking from 9am - 10am. Register to see Mitch Joel only.

See details on Mitch Joel and the entire SFIMA Summit on the official website: www.SFIMASummit.com

SFIMA Summit Speaker Spotlight: Jeffrey Sass

Jeffrey Sass, Myxer

Jeffrey Sass is Vice President of Business Development and Chief Evangelist at Myxer. An experienced technology and entertainment exec, Jeff was co-founder and CEO of mobile commerce pioneer BarPoint.com. He has also written and produced for film and television. A graduate of Cornell, Jeff is a frequent speaker and panelist and an active social media enthusiast and blogger.

Make sure you plan to see all the speakers and events you are interested in! Check out theSFIMA Summit Agenda and see more details on the speakers at SFIMASummit.com

SFIMA Summit Speaker Spotlight: Albert Chen

Albert Chen
Account Executive, Google National Agency Team

As an Account Executive on the National Agency Team, Albert works with a number of sales teams that partner directly with search engine marketing agencies to assist in their client efforts. Albert's focus as an agency-level consultant is to provide advice on agency business practices, drive adoption of Google's marketing solutions, and support the success of Google's agency partners through client acquisition and growth. He is an ardent advocate of integrated marketing campaigns and proving success through effective measurement. In addition, he's managed Google partnerships on the Local and Retail teams, specifically with major restaurant and e-commerce clients. Albert earned bachelor's degrees with honors in history and political science from the University of California, Los Angeles.

Albert's presentation is entitled: "Google AdWords: Search Innovation and Implications for Digital Marketers". Don't miss Albert's talk and information from inside the "Googleplex"!

SFIMA Summit Speaker Spotlight: Chris Thorton

Chris Thornton, Definition 6

Chris Thornton serves as the Chief Marketing Officer and is responsible for promoting and developing the Definition 6 brand. Additionally, in his role, Chris drives marketing innovation for customers, expanding interactive marketing solutions, delivering Web 2.0 initiatives for customers, and strengthening the company’s interactive marketing presence.

Chris will be presenting a case study on Coca Cola and Facebook.

Make sure you plan to see all the speakers and events you are interested in! Check out theSFIMA Summit Agenda and see more details on the speakers at SFIMASummit.com

SFIMA Summit Speaker Spotlight: Joe Laratro

Joe Laratro, Tandem Interactive

Mr. Laratro is the President and Founder of Tandem Interactive, a consultancy that develops online marketing strategies to drive bottom-line results. He previously served as Chief Technology Officer at one of the world’s largest and most experienced search engine marketing and optimization firms. He has taught search marketing and is regularly quoted in industry publications.

Make sure you plan to see all the speakers and events you are interested in! Check out the SFIMA Summit Agenda and see more details on the speakers at SFIMASummit.com

SFIMA Summit Speaker Spotlight: Nathaniel Perez

Nathaniel Perez, SapientNitro

Nathaniel is head of social experience at SapientNitro. Part of a world class group of digital strategists, he works on groundbreaking social marketing approaches, platforms and offerings. Sapient’s approach to social marketing — called Community Intelligence — is all about creating marketing experiences that are focused on influence, harnessing its power across channels to trigger measurable digital engagement, action and communication.

Nathaniel will be presenting information on a popular new subject: Facebook's Open Graph.

Make sure you plan to see all the speakers and events you are interested in! Check out theSFIMA Summit Agenda and see more details on the speakers at SFIMASummit.com

Video from SFIMA's April Networking Event with Webmaster Radio

In April, over 120 South Florida interactive marketers got together for some fun networking and good times at Ft. Lauderdale's Pier 66 Hotel. Did you miss it? Catch up with some highlights on this video! Were you there? Find yourself in the video!

Don't miss SFIMA's next event: May 14, 2010 is the 1st Annual SapientNitro SFIMA Summit! A day long South Florida marketing event on Driving ROI with Search and Social. Visit www.SFIMASummit.com for more details. And see www.SFIMA.com for details on our monthly marketing events in South Florida.

SFIMA Summit Agenda of Speakers

The SFIMA Summit Agenda:

8:00am Registration, Breakfast, Networking

8:45am SFIMA Introductions

9:00am - 10:00am Keynote Speaker: Mitch Joel

10:00am - 10:45am Jay Berkowitz

Beginning at 11:15, you can attend interactive presentations in one of the two tracks offered, or you can mix it up and attend a little of both.

Search and Analytics:
11:15-12:00 -- SEO with Joe Laratro of Tandem Interactive
12:45-1:45 -- PPC with Albert Chin of Google
2:00-2:45 - Analytics and Conversion with Alex Harris of eDiets.com
2:45-3:30 -- Local Search with Mike Monahan of Cruise One

Social Media and Video:
11:15-12:00 -- Facebook Advertising with Jeremy Porter of Definition 6
12:45-1:45 -- Video/YouTube with Murray Izenwasser of Biztegra
2:00-3:30 -- Twitter and Location with Alex de Carvalho and Craig Agranoff

There are several breaks throughout the day for snack and networking and lunch will be served from 12:00pm - 12:45pm.

Shawn Rorick closes out the day from 4:15 - 5:00pm.