Congratulations to SFIMA member Eric Archuleta, CMO of Successories.com.
Successories was recently featured in an article on BtoBonline.com highlighting Archuleta's efforts in transforming the business since it was acquired last year. The aquisition of the company meant many changes in staff, merging with two other online brands Trophy.com and Awards.com and moving headquarters from Illinois to Boca Raton, FL.
The article highlights Archuleta's acheivements since taking over as CMO in April of 2009.
“For 25 years, we were in the forefront of our industry; but the brand got a little behind the times,” said Eric Archuleta, CMO of the company since April 2009. Quoting from the article:
Archuleta worked to digitalize Successories' marketing efforts. The company put its catalog online and launched a blog on motivation. Archuleta began a social initiative with Facebook, LinkedIn and Twitter, posting inspirational sayings every morning. And the company published dozens of motivational videos, including animations of its famous posters, on YouTube.
To fully exploit the move to digital marketing, Archuleta began honing Successories' database of former customers to begin communicating through e-mail about the company's revised offerings. What he found in his in-house list was plenty of names and addresses, but few if any e-mail addresses for promotional campaigns or transaction confirmations.
Please see the whole article and see how SFIMA member Eric Archuleta transformed Successories from printed traditional media into a profitable, digital model.
Friday, July 23, 2010
Thursday, July 22, 2010
Online Marketing Summit Discount for SFIMA Members!
The Online Marketing Summit (OMS) is coming to South Florida August 5, 2010!
Date:
August 5, 2010
Time:
7:00 am - 6:30 pm
Place:
Seminole Casino Hollywood
4150 N State Road 7
Davie, FL 33314
Register w/ SFIMA Discount Code: http://bit.ly/SFIMA_OMS
Join thousands of your peers as they share ideas, hear from expert practitioners and learn best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy.
Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing with no exhibit floor or vendor sales pitch distractions. Why should you attend OMS?
"Social Media Training Workshop and Breakfast" offered by the Online Marketing Institute, in association with Wharton Interactive Media Initiative.
Unparalleled networking opportunities with industry experts and hundreds of peers in sales-free environment.
Panels and sessions led by industry thought leaders, experts and practitioners discuss how to apply fundamental and advanced tactics.
Register w/ SFIMA Discount Code: http://bit.ly/SFIMA_OMS
Date:
August 5, 2010
Time:
7:00 am - 6:30 pm
Place:
Seminole Casino Hollywood
4150 N State Road 7
Davie, FL 33314
Register w/ SFIMA Discount Code: http://bit.ly/SFIMA_OMS
Join thousands of your peers as they share ideas, hear from expert practitioners and learn best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy.
Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing with no exhibit floor or vendor sales pitch distractions. Why should you attend OMS?
"Social Media Training Workshop and Breakfast" offered by the Online Marketing Institute, in association with Wharton Interactive Media Initiative.
Unparalleled networking opportunities with industry experts and hundreds of peers in sales-free environment.
Panels and sessions led by industry thought leaders, experts and practitioners discuss how to apply fundamental and advanced tactics.
Register w/ SFIMA Discount Code: http://bit.ly/SFIMA_OMS
Wednesday, July 21, 2010
SFIMA August Education Event: Big Brands Success Stories at The Hard Rock!
Join SFIMA Thursday August 5, 2010 at the Hard Rock Hotel & Casino in Hollywood, FL
Special date and different location this month!
Big Brands Panel Open to YOUR Questions!
Time:
6:30 pm - 8:30 pm
Place:
Seminole Casino Hollywood
4150 N State Road 7
Davie, FL 33314
Contact: membership (at) SFIMA.com
This event is FREE for SFIMA Members
Event cost for non-members: $39 (Become a member today and attend for free!)
Register: http://bit.ly/SFIMA_Big_Brands
Get the inside scoop on how some of the world's biggest brands are driving success on the web. Join SFIMA as we put Big Brand Marketers in the hot seat with YOUR tough questions. This is your opportunity to understand how they leverage tens of millions of dollars for their online marketing budgets and what they have learned along the way.
Listen in as executives from JM Family, BankAtlantic and others explore smart marketing strategies and possible mistakes you won’t want to make. Learn the importance of brands and why marketers no longer just look to advertising as the only option.
Moderator of this exciting panel is Aaron Kahlow, a leading online marketing educator that translates online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy.
This month our event will be held at the Seminole Hard Rock Hotel & Casino where we will gather to learn hard and play harder. Join us at this South Florida hot spot, cool enough to host this SFIMA event. Come out and join us for a night of fun. Don't miss out on the chance to network with nearly 200 marketing professionals, gaining rich knowledge and a robust professional network in less time than traditional networking.
Who Should Attend: Brand Marketing Managers, CMOs, VPs/Directors of Marketing, Online/Interactive Marketing Managers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Entrepreneurs and Digital Marketers.
Register NOW!: http://bit.ly/SFIMA_Big_Brands
This month's event is at a different time and new location in coordination with OMS, the Online Marketing Summit Event during the day, see http://bit.ly/SFIMA_OMS for details and for an OMS discount code for SFIMA members.
Special date and different location this month!
Big Brands Panel Open to YOUR Questions!
Time:
6:30 pm - 8:30 pm
Place:
Seminole Casino Hollywood
4150 N State Road 7
Davie, FL 33314
Contact: membership (at) SFIMA.com
This event is FREE for SFIMA Members
Event cost for non-members: $39 (Become a member today and attend for free!)
Register: http://bit.ly/SFIMA_Big_Brands
Get the inside scoop on how some of the world's biggest brands are driving success on the web. Join SFIMA as we put Big Brand Marketers in the hot seat with YOUR tough questions. This is your opportunity to understand how they leverage tens of millions of dollars for their online marketing budgets and what they have learned along the way.
Listen in as executives from JM Family, BankAtlantic and others explore smart marketing strategies and possible mistakes you won’t want to make. Learn the importance of brands and why marketers no longer just look to advertising as the only option.
Moderator of this exciting panel is Aaron Kahlow, a leading online marketing educator that translates online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy.
This month our event will be held at the Seminole Hard Rock Hotel & Casino where we will gather to learn hard and play harder. Join us at this South Florida hot spot, cool enough to host this SFIMA event. Come out and join us for a night of fun. Don't miss out on the chance to network with nearly 200 marketing professionals, gaining rich knowledge and a robust professional network in less time than traditional networking.
Who Should Attend: Brand Marketing Managers, CMOs, VPs/Directors of Marketing, Online/Interactive Marketing Managers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Entrepreneurs and Digital Marketers.
Register NOW!: http://bit.ly/SFIMA_Big_Brands
This month's event is at a different time and new location in coordination with OMS, the Online Marketing Summit Event during the day, see http://bit.ly/SFIMA_OMS for details and for an OMS discount code for SFIMA members.
Tuesday, July 20, 2010
The New SFIMA.com!
The SFIMA Board has worked very hard with BGT Partners designing and devloping SFIMA's new website. We hope you are enjoying the new SFIMA.com!
More features will be launched next month! Please let us know what you think!
More features will be launched next month! Please let us know what you think!
Monday, July 05, 2010
All Hands on Deck for the 2010 NNE
Announcing this year's most anticipated South Florida Event!
The SFIMA Nautical Networking Event (NNE) will be Friday October 22, 2010.
The SFIMA Nautical Networking Event (NNE) will be Friday October 22, 2010.
The theme this year is "All Hands on Deck"!
NEW BOAT!
NEW LOCATION!
SAME GREAT NETWORKING EVENT!
Sponsorships and tables will fill up fast, so get yours today,
For details email sponsorship (at) sfima.com
NEW BOAT!
NEW LOCATION!
SAME GREAT NETWORKING EVENT!
Sponsorships and tables will fill up fast, so get yours today,
For details email sponsorship (at) sfima.com
Sunday, July 04, 2010
SFIMA Welcomes The Online Marketing Summit to Miami
Special Offer for SFIMA members: 20% OFF!
The Online Marketing Summit is coming to Miami!
Join thousands of your marketing peers as they share ideas, hear from expert practitioners and learn best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy. Thought-leaders, authors, world-class brand marketers and leading online practitioners from Kodak, REI, DuPont, Jack in the Box, Cisco and Yahoo! will share their experiences and successes from the front lines of online marketing.
OMS 2010 Regional Tour - Coming to Miami August 5th
Online Marketing Summit (OMS) enables attendees to collaborate, network and learn how to execute on the best practices in Online Marketing with no exhibit floor or vendor sales pitch distractions.
Why should you attend OMS?
"Social Media Training Workshop and Breakfast" offered by the Online Marketing Institute, in association with Wharton Interactive Media Initiative.
Unparalleled networking opportunities with industry experts and hundreds of peers in sales-free environment
Panels and sessions led by industry thought leaders, experts and practitioners discuss how to apply fundamental and advanced tactics
Featured Speakers:
Clara ShihAuthor, The Facebook Era
Paul RoetzerPresident & Founder, PR 20/20
Joe PulizziFounder, Junta42
Special Offer for SFIMA members:
Exclusive Offer for SFIMA Members:Members save 20% off OMS Regionals using discount code: SFIMA20 Register now with discount
Friday, July 02, 2010
Social Media Moms Sliced & Diced
According to the results of the 2010 Mom Social Influencer segmentation study by BabyCenter, five unique segments of social moms are broken down into two categories, the Influencers, Field Experts, Lifecasters and Pros, and the Influenced, labeled in the report as Butterflies and the Audience. The Influencers make up only 18% of social moms, but they wield 78% of the influence.
Tina Sharkey, Chairman and Global President, BabyCenter says "Since 2006, the number of moms using social media has skyrocketed more than 500%... marketers (can) shift their mindset from social media to social marketing by gaining a better understanding of who the mom influencers are... "
Influence, in this study, was measured by how often social moms post or comment on social networks and the size of their networks on these platforms. All five segments of social moms have distinct characteristics and behaviors consistent across the major social media platforms.
The Influencers are described as follows:
1. A Field Expert is a stay-at-home mom with a topical focus on parenting.
2. A Lifecaster is a Millennial mom who lives her life in public.
3. Pros are mom bloggers who have turned their passion for social into a profession.
4. Butterflies, who are young professionals who put the social in social networking.
5. The Audience is the largest group of social moms who listen and take it all in.
To see how each segment influences and statistic details and read the rest of the story on Mediapost.
Tina Sharkey, Chairman and Global President, BabyCenter says "Since 2006, the number of moms using social media has skyrocketed more than 500%... marketers (can) shift their mindset from social media to social marketing by gaining a better understanding of who the mom influencers are... "
Influence, in this study, was measured by how often social moms post or comment on social networks and the size of their networks on these platforms. All five segments of social moms have distinct characteristics and behaviors consistent across the major social media platforms.
The Influencers are described as follows:
1. A Field Expert is a stay-at-home mom with a topical focus on parenting.
2. A Lifecaster is a Millennial mom who lives her life in public.
3. Pros are mom bloggers who have turned their passion for social into a profession.
4. Butterflies, who are young professionals who put the social in social networking.
5. The Audience is the largest group of social moms who listen and take it all in.
To see how each segment influences and statistic details and read the rest of the story on Mediapost.
SFIMA Announces New Scholarship for Nova Southeastern University
SOUTH FLORIDA INTERACTIVE MARKETING ASSOCIATION – ANNOUNCES NEW SCHOLARSHIP FOR NOVA SOUTHEASTERN UNIVERSITY - H. WAYNE HUIZENGA SCHOOL OF BUSINESS AND ENTREPRENEURSHIP
FT. LAUDERDALE, FL – June 8, 2010 – South Florida Interactive Marketing Association (SFIMA) announced its new SFIMA Future Digital Leaders Scholarship Fund for Nova Southeastern University - H. Wayne Huizenga School of Business and Entrepreneurship. The $17,500 scholarship, to be distributed over a 5-year period will be awarded to a high-potential Graduate students enrolled in an M.B.A. program that is focused in a career in the Marketing field.
SFIMA’s goal is to create future leaders in the Digital Marketing industry in the South Florida area. The scholarship program will not only facilitate monetary assistance for Nova Southeastern H. Wayne Huizenga School of Business and Entrepreneurship students, but create an environment of mentorship and networking opportunities.
“The generosity SFIMA has shown us is unprecedented, and we’re excited to partner with an organization that is so dedicated to the community.” said Jade Chen, Director of Development for NOVA Southeastern University. “SFIMA is leading the way to make South Florida a national marketing center, and we’re thrilled to provide our students with this incredible exposure to the interactive industry.”
SFIMA has a long-standing history of service and education to the South Florida community, and this fund will support those who exhibit the same commitment and drive.
“There are so many synergies between SFIMA and Nova, and we’re excited to provide Nova’s students with opportunities to get involved with South Florida’s interactive community,” said Travis Berger, President of SFIMA. “One of SFIMA’s primary objectives is to grow and support the future leaders of South Florida’s interactive marketing industry, and this partnership with Nova will help achieve that goal.”
Founded in 2003, The South Florida Interactive Marketing Association (SFIMA) is a non-profit forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA’s goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit http://www.sfima.com/.
FT. LAUDERDALE, FL – June 8, 2010 – South Florida Interactive Marketing Association (SFIMA) announced its new SFIMA Future Digital Leaders Scholarship Fund for Nova Southeastern University - H. Wayne Huizenga School of Business and Entrepreneurship. The $17,500 scholarship, to be distributed over a 5-year period will be awarded to a high-potential Graduate students enrolled in an M.B.A. program that is focused in a career in the Marketing field.
SFIMA’s goal is to create future leaders in the Digital Marketing industry in the South Florida area. The scholarship program will not only facilitate monetary assistance for Nova Southeastern H. Wayne Huizenga School of Business and Entrepreneurship students, but create an environment of mentorship and networking opportunities.
“The generosity SFIMA has shown us is unprecedented, and we’re excited to partner with an organization that is so dedicated to the community.” said Jade Chen, Director of Development for NOVA Southeastern University. “SFIMA is leading the way to make South Florida a national marketing center, and we’re thrilled to provide our students with this incredible exposure to the interactive industry.”
SFIMA has a long-standing history of service and education to the South Florida community, and this fund will support those who exhibit the same commitment and drive.
“There are so many synergies between SFIMA and Nova, and we’re excited to provide Nova’s students with opportunities to get involved with South Florida’s interactive community,” said Travis Berger, President of SFIMA. “One of SFIMA’s primary objectives is to grow and support the future leaders of South Florida’s interactive marketing industry, and this partnership with Nova will help achieve that goal.”
Founded in 2003, The South Florida Interactive Marketing Association (SFIMA) is a non-profit forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA’s goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit http://www.sfima.com/.
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