All Hands on Deck for the 2010 Nautical Networking Event!

BGT Presents SFIMA's Nautical Networking Event Sponsored by ExactTarget

Meet some of the nation’s top business and community leaders while enjoying an evening cruise along Ft. Lauderdale’s Intracoastal Waterway aboard the Biscayne Lady Yacht.

Save the Date:
Friday, October 22, 2010

Time:
5:30-6:30 p.m: Pre-Boarding Event
6:30 p.m: Boarding Biscayne Lady
10:30 p.m: Biscayne Lady Returns

Location:
3555 South Ocean Drive Hollywood, FL 33019 view map

Contact: sponsorship@sfima.com -- Tables Going Fast!

The Biscayne Lady is one of the top yachts in South Florida's leading charter company. Enjoy luxury, comfort, flavorful menu items and a first-class experience as you network and create contacts that will last a lifetime.

For sponsors: imagine 300+ of South Florida's most elite digital marketers from some of the world’s foremost companies all on one yacht! This cruise will bring together various disciplines with unique conversations centered on the digital marketing sphere. Don't miss out on your opportunity to create visibility for your brand at this remarkable event.

Sponsorship opportunities include, but are not limited to: Pre-Party, Drink, Dock, Dessert and After-Party. Table sponsorships are also available and include full tables or half tables.

To book your sponsorship for SFIMA’s 2010 Nautical Networking Event, please email: sponsorship@sfima.com.

If you would like to volunteer to help with planning or production, please contact Marsha Belinson at: mbelinson@aquent.com.

We look forward to seeing you on the Biscayne Lady. Visit NauticalNetworking.com for the latest information and updates and to register for a sponsorship today!

Join SFIMA Sept. 9th: Email Marketing: Back to Basics & Beyond

Next month, SFIMA's educational event will be back at the Hyatt Pier 66 in Ft. Lauderdale.
Septmber 9, 2010
6:30 - 8:30pm

Come out and learn all about the latest in email marketing:

Email Marketing: Back to Basics and Beyond


Email Marketing and Social Media are often thought as sharing tools that create viral and referral marketing conversations. There is a lot more to it than integration; value and relevance is key. Email inbox's are bursting at the seams with daily communication from retailers exchanging messages in various ways. Everyday more and more people are exposed to online recommendations making engagement more important than ever.

Join SFIMA, speakers Emily Pelosi and Adrienne Bryan from Office Depot for an exhilarating look at how email and social media are essential to today's marketing strategy. Emily Pelosi is the Director of Online Advertising and holds responsibility for online advertising for www.officedepot.com, which includes search engine marketing, search engine optimization, email marketing, mobile advertising, media buying and planning, direct response, social networking, branding, and competitive intelligence. Adrienne Bryan is an Email Marketing Analyst that examines and explores trends in email marketing, provides guidance on email retention and implements tactics to convert new customers through prospect mailings. She makes it her priority to create a balance of sound marketing with memorable messaging to create astounding results.

At this event you will learn how to use your email marketing program to promote your social media presence inversely. Learn tips on how to make your target audience feel like you are catering a message specifically to them and providing a unique value in all of your channels.
Who Should Attend: Advertising Agency Account Managers, Email, Search and Social Media Professionals, Digital Marketers, CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Online Sales Executives, CRM Personnel and Entrepreneurs.

Register today: http://bit.ly/SFIMA_Email_Mktg

Thank You for Attending SFIMA Last Week!

A big thank you to all of the attendees at last week's SFIMA educational event. We hope that you had a lot of take aways from the panel of experts on big brands sharing their social media successes.

Please check out our Flickr page for photos from the event!

Recommended Reading for Internet Marketers

Thanks to Patrick Bultema. CEO of Code Baby for the book list she recently recommended to SFIMA members at the Online Marketing Summit OMS

Patrick Bultema
www.codebaby.com
Twitter: @pbultema

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink

Descartes Error Emotion, Reason, and the Human Brain by Antonio R. Damasio

How We Decide Jonah Lehrer

Emotionomics: Leveraging Emotions for Business Success by Dan Hill

Neuro Web Design: What Makes Them Click by by Susan M. Weinschenk

Buy-ology: Truth & Lies About Why We Buy by by Martin Lindstrom and Paco Underhill

Details on Tonight's SFIMA Panel at the Hard Rock!

Big Brands and Their Biggest Plans Yet!

Thursday, August 05, 2010 6:30pm at the Seminole Casino Hollywood

Event Sponsored By:
Connected Marketing Week

Get the inside scoop on how some of the world's biggest brands are driving success on the web. Join SFIMA as we put Big Brand Marketers in the hot seat with YOUR tough questions. This is your opportunity to understand how they leverage tens of millions of dollars for their online marketing budgets and what they have learned along the way.

Listen in as executives from JM Family, BankAtlantic and others explore smart marketing strategies and possible mistakes you won’t want to make. Learn the importance of brands and why marketers no longer just look to advertising as the only option.

Moderator of this exciting panel is Aaron Kahlow, a leading online marketing educator that translates online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy.

This month our event will be held at the Seminole Hard Rock Hotel & Casino where we will gather to learn hard and play harder. Join us at this South Florida hot spot, cool enough to host this SFIMA event. Come out and join us for a night of fun. Don't miss out on the chance to network with nearly 200 marketing professionals, gaining rich knowledge and a robust professional network in less time than traditional networking.

@aaronkahlow CEO Online Marketing Connect
@clarashih CEO of Hearsay Labs & author of The Facebook Era
@kateo CEO of [meta] marketer
@rickburnes Director of Inbound Marketing at HubSpot
@pbultema CEO CodeBaby
@jayberkowitz CEO Tengoldenrules.com
@Lapp CEO craigagranoff.com
@ewewtzler President MoreVisibility