Thursday, September 30, 2010

Last Day for Pubcon Discount

Every year SFIMA has quite a group head to Pubcon in Las Vegas. This year the dates are November 8-11th. There are still a few rooms left at the Wynn for the conference discounted rate ($159/night). The Pubcon Masters Training is sold out, but there is a new track this year where experts get 45 minute mini training sessions during the regular conference. There is another big new addition this year - The Pubcrawl!

Pubcon has been setup as several mini conferences: SEO, Search Marketing, Social, Affiliate, Webmaster and more.

SFIMA's discount code: rc-5151315

Sign up here: http://www.pubcon.com/ (Prices go up October 1st)

Please let me know if you are going, so I can coordinate the group activities.

Joe Laratro

Wednesday, September 29, 2010

BGT, Adobe's Omniture Business Unit & ATG Present SFIMA's 7th Annual Nautical Networking Event Sponsored by ExactTarget

Table Sponsorships Going Fast for South Florida's Premier Networking Cruise for Interactive Marketers

HOLLYWOOD, FL, September 28, 2010 The South Florida Interactive Marketing Association (SFIMA), the region's top forum for interactive marketing professionals, will host the 7th Annual Nautical Networking Event (NNE) on Friday, October 22, 2010 at 5:30 p.m. Presented by BGT, Adobe's Omniture Business Unit and ATG, and sponsored by ExactTarget, the NNE is South Florida's premier networking cruise for interactive marketers.

With a theme of All Hands on Deck, over 300 top interactive marketing professionals will set sail along Ft. Lauderdale's Intracoastal Waterway aboard one of South Florida's largest private yachts, the Biscayne Lady. Attendees will enjoy dinner, cocktails, dancing, dessert and coffee while networking with the region's top marketing leaders. Space on the cruise is limited, and table sponsorships are going fast, so please email sponsorship@sfima.com to reserve your spot.

"Every year the Nautical Networking Event grows to include more of the greatest minds in interactive marketing," said Travis Berger, President of SFIMA. "We're especially excited to host this event aboard a new yacht and with our top-level sponsors. This is sure to be the region's number one networking event of the year in our industry."

All guests are encouraged to arrive early and enjoy the Pre-Boarding Party, where SFIMA will announce the establishment of the Future Digital Leaders Scholarship with the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University. "SFIMA's goal is to support future digital marketing leaders in the South Florida area," said Berger. SFIMA will award a yearly scholarship of $3,500 for five years to graduate students studying marketing or entrepreneurship.

To date, sponsors of SFIMA's 7th Annual Nautical Networking Event include: BGT, Adobe's Omniture Business Unit and ATG as Title Sponsors; ExactTarget as the Premier Sponsor; Undertone Networks as the DJ Sponsor; ADTECH as the Welcome Sponsor; and Collective as the Drink Sponsor. Additional sponsors include: Adnetik, Aquent, BrightRoll, CPX Interactive, eTargetMedia, interCLICK, LucidMedia, Silverpop, Sitecore, SLI Systems, Yelp and Zavee. Donations have been made by eWize Marketing 4 u and ShortRunCards.com.

For all cruise details, please see below:

WHO: South Florida Interactive Marketing Association (SFIMA)
WHAT: BGT, Adobe's Omniture Business Unit & ATG present SFIMA's 7th Annual Nautical Networking Event (NNE) sponsored by ExactTarget
WHEN: Friday, October 22, 2010, 5:30 p.m. (Yacht departs at 6:45 p.m. sharp)
WHERE: 3555 South Ocean Drive, Hollywood, FL (Ample parking available)
WHY: Network with South Florida's top interactive marketing professionals
TICKETS: To book your table sponsorship, please email sponsorship@sfima.com

About SFIMA

Founded in 2002, the South Florida Interactive Marketing Association (SFIMA) is a non-profit forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida, providing lifelong learning, networking and community outreach opportunities. For more information, please visit www.sfima.com.

Contact
Andrew Dixon
SFIMA PR Chair
BGT Partners
305-438-1800
PR@sfima.com

http://www.nauticalnetworking.com/aboutnne.php

Tuesday, September 28, 2010

Video Sneak Peek of SFIMA's 7th Annual Nautical Networking Event


Join us on Friday, October 22nd, for the event of the year for anyone in the Interactive marketing field. You'll cruise Ft. Lauderdale's Intracoastal Waterway on Biscayne Lady, with the 300 of the top Interactive Marketers in South Florida. Sign up for a sponsorship, or sponsor a table today. A few are left. It's the only way to get aboard; no individual tickets will be sold. Contact Sponsorship@SFIMA.com to join us. Or visit www.nauticalnetworking.com for more information.

Tuesday, September 21, 2010

Social Shopping Site Groupon Feels The Burn

Following a week of bad press and service issues, local social-shopping sensation Groupon must be glad it's Friday.

First, a cafe owner wrote a contemptuous blog post about Groupon's sales team, service and customers, claiming that her experience using the service nearly bankrupted her business.

"After three months of Groupons coming through the door, I started to see the results really hurting us financially," wrote Jessie Burke, owner of Posies Cafe in Portland, Oregon. "There came a time when we literally could not make payroll ... It was sickening."

Read the whole article here on MediaPost.

(via SFIMA member Joe Laratro)

Friday, September 17, 2010

50% Off The Performance Marketing Expo for SFIMA Members!


The Performance Marketing Expo has extended an exclusive 50% discount offer to SFIMA members.

The Expo takes place September 28th - 29th at the Eden Roc Renaissance in Miami Beach, FL.

Simply head over to their website registration page and use the code: SFIMA50

You can also find the event on the Performance Marketing Expo Facebook page.

It’s time to mix it up and head down to Miami Beach as the top-minds in Internet Marketing gather to network, share, and learn in a truly stimulating environment. IIR - the world’s largest international conference organizer – proudly unveils the latest "Must Attend" Online Marketing show concentrating on: Affiliate Marketing, Performance-based Marketing, Search Engine Marketing, Social Networking/Media, and E-commerce!

What makes... this a can't miss event? Besides taking place in gorgeous Miami Beach...
- Three days designed to help you optimize, nurture, and grow your performance marketing channels.
- Exciting networking activities designed to foster real relationships and business deals.
- Amazing speakers with a wealth of knowledge and experience to share.
- Fun dinners and parties featuring Real Super-Affiliates and Industry Experts.
- Unprecedented education and learning from world-class experts in numerous fields.

If you like to network with the big boys and girls you can’t miss this show! This show will flat-out make you a more well-rounded and effective online marketer. Come enrich your mind with powerful information on: affiliate marketing, social media, search, email marketing, e-commerce strategies and more.