Adobe TV Challenges of Developing for Multiscreen: 3 Screen Test Lab
Bob Donlon was the media evangelist for Adobe and was flying all over the world talking about Adobe technology, and decided to change that by showing people all over the world how the technology worked remotely with technology. Adobe TV is an internet TV network. There is a large amount of content and the challenge is organizing all the content that customers want to watch and showing them what Adobe would like to show them.
Sites are launched in other languages. And also have solicited translations from users who know multiple languages. Also adds transcripts of videos for search engine optimization of the video content.
Adobe enables their customers to author for multiscreen.
Mobile internet speed will be 5X daster than home/0ffice internet starting next year.
There are already more mobile devices than computers.
Goals for Adobe TV:
- make all videos supported in all languages and devices
- bring features and functionality
- offer broadest possible comparability
33% of Adobe users are in the US. Connection speeds are an issue and languages.
Launched a mobile site before application.
Designed and re coded videos to show up on all devices, in all languages & support emerging and ever changing technology.
Must Haves:
Support the brand, put out an experience your company will be proud of and is representative.
Make the videos work across all devices, languages and connection speeds.
Make search work.
Make it stable and reliable for as many users as possible.
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