Trouble is brewing with KISSmetrics tracking technology after lawsuits were filed against KISSmetrics and Hulu. Hulu and Spotify both dropped KISSmetrics tracking technology when they found out the the tracking company was using coding that still tracked users' activity even after their cookies were cleared.
"The controversy about KISSmetrics' tracking methods erupted late Friday, when researchers from UC Berkeley published a report stating that the company was using ETags to track people regardless of steps they had taken to protect their privacy."
Privacy and tracking issues like this will be addressed at the next South Florida IMA event!
1 comments:
All this reliance still on cookie based tracking. When it comes down to optimizing effectiveness there are better non-cookie based tracking methods that are completely invisible to the end user. The whole cookie-centric approach is the lazy programmers solution to statelessness. Well, guess what? Statistics don't rely on discrete tracking of every point; as long the sample set is representative of the population you've got enough to work with.
Believe me, there are a lot better ways.
Hey - is anyone from SFIMA going to ExactTarget's Connections 2011 in Sept?
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