So half of the U.S. population has a smart phone. Now what? (co-hosted Tweetup with the South Florida Business Journal)

Thursday, Nov. 10, 6:30 pm at Jungle Island

Time:

Networking: 6:30 - 7:15pm Presentation: 7:30 - 8:30pm -

Place:

Jungle Island
(Treetop Ballroom)
1111 Parrot Jungle Trail
Miami, FL 33132
Directions

Register Here

The South Florida Interactive Marketing Association (SFIMA) and the South Florida Business Journal will host their first-ever joint Tweetup on how to best leverage mobile in the marketing mix. Our real-time Twitter Wall at the event will serve up your questions live for our interactive panel discussion.

Moderating the event will be Kelly Hogue of Millennial Media, Oscar Pedro Musibay, reporter at the South Florida Business Journal, who will also manage the Twitter Wall, and SFIMA's own Jeff Cohen on Twitter and Facebook.

Panelists will discuss how consumers and businesses are moving rapidly into a new era of mobile. Due to increased usage and new technology, the mobile platform has truly become the “first screen” for marketers.

Panelists:

Anand Shah, COO, Threadless
Sabrina Mehrok Galati, Media Director, Moxie Interactive
Amy Mandelbaum, Interactive Marketing Manager, My Coke Rewards, The Coca-Cola Company

Specifically, the following points will be addressed:

How to leverage mobile applications, rich creative designs and custom mobile sites to enhance the user experience
How mobile fits into the marketing mix
How marketers are shifting from the desktop to mobile devices
What the most effective mobile-marketing strategies and tactics are for reaching target audiences

Join the conversation and post your questions to Twitter with hashtag #SFIMAtweetup. Questions can also be posted on facebook.com/SFIMA. If your question is read, you’ll automatically be entered into a raffle to win an iPad 2, courtesy of Millennial Media!

Stay on top of all SFIMA events by liking us on Facebook (facebook.com/SFIMA) and following us on Twitter (@SFIMA).

Here are some pictures from our past events at Jungle Island's Tree Top Ballroom. The Jungle Island staff will once again be bringing some of the animals out to mingle with us during networking!