Monday, April 25, 2011

Sponsorship Opportunities for SFIMA Summit 2011

SFIMA Summit:  Reaching Your Audience in a Three-Screen World

2011 SFIMA Summit: Reaching Your Audience in a Three-Screen World - May 19th, 2011

Sponsorship Opportunities
Sponsoring at SFIMA is an excellent way to get exposure to South Florida's most progressive companies. Our membership base and event attendees represent interactive marketers from local Fortune 1000 companies, interactive agencies, marketing-related technology firms, marketing-focused consulting firms and online media companies.

Who Should Attend
CMOs, VP/Director Marketing, Online/Interactive Marketing Managers, Online Media Buyers, Web Designers, Agency Account Managers, Online Sales Executives, CRM Personnel, Search and Social Media Professionals, Entrepreneurs, and Digital Marketers

Due to limited space, we are only offering 4 premier sponsor packages for this event!

Title Sponsor - $5,500
  • Event named after company
  • Table top area to display company literature
  • Ability to be the top sponsor for 1 monthly SFIMA educational meeting
  • Sponsor can present 10 minutes on company capabilities at the beginning of breakfast and lunch
  • Company officials greet guests upon arrival
  • Option to hang corporate signage at event
  • Event signage: stage, event registration desk and lunch area
  • Largest logo on all printed materials/signage
  • Ability to place company literature and giveaways on seats/tables
  • PR mention, publicity announcements, save the date emails, and web site posting
  • Includes 1 corporate membership for three rotating seats to each SFIMA educational meeting ($599 value).
  • Opportunity to conduct a raffle or drawing at the event to collect business cards of attendees (prize should be substantial enough to motivate attendees to participate – dinner for two, spa day, round of golf, etc.)
  • Ability to send 8 company employees or guests to the event

Keynote Sponsor - $3,500 - SOLD!!!

Breakfast Sponsor - $2,000
  • Company logo placement on SFIMA Web site for month of meeting
  • Link to company Web site from SFIMA Web site for month of meeting
  • Prominent mention in event press release (short description of company/product)
  • Acknowledgement at beginning and end of event presentation by SFIMA President (short description)
  • Signage at information table in room. Signage that is approximately 2' x 4' is appropriate for venue.
  • Ability to distribute company literature and giveaways on seats at breakfast and from sponsor table at event
  • Ability to send 4 company employees or guests to the event
  • Opportunity to conduct a raffle or drawing at the event to collect business cards of attendees (prize should be substantial enough to motivate attendees to participate – dinner for two, spa day, round of golf, etc.)
  • Opportunity for 3 minute commercial
  • Introduction to guest speaker

Lunch Sponsor - $2,500
  • Company logo placement on SFIMA Web site for month of meeting
  • Link to company Web site from SFIMA Web site for month of meeting
  • Prominent mention in event press release (short description of company/product)
  • Acknowledgement at beginning and end of event presentation by SFIMA President (short description)
  • Signage at information table in room. Signage that is approximately 2' x 4' is appropriate for venue.
  • Ability to distribute company literature and giveaways on seats at lunch and from sponsor table at event
  • Ability to send 5 company employees or guests to the event
  • Opportunity to conduct a raffle or drawing at the event to collect business cards of attendees (prize should be substantial enough to motivate attendees to participate – dinner for two, spa day, round of golf, etc.)
  • Opportunity for 3 minute commercial
  • Introduction to guest speaker

Video Sponsor - $600
  • Sponsor Logo to be featured on opening and closing full-screen graphic
  • Sponsor Logo to be shown throughout the video
  • Opportunity for sponsor’s representative to be interviewed as part of each video. This time can be spent introducing the topic of the SFIMA event, as well as highlighting the company’s corporate message or sales pitch.
  • Video will be available to sponsor to be used as part of any existing or planned marketing strategies
  • Company logo placement on SFIMA Web site for month of meeting
  • Link to company Web site from SFIMA Web site for month of meeting
  • Acknowledgement at beginning and end of event presentation by SFIMA President (short description)
  • Signage at information table in room. Signage that is approximately 2' x 4' is appropriate for venue.
  • Ability to distribute company literature and giveaways from sponsor table at event
  • Ability to send 2 company employees or guests to the event
  • Opportunity to conduct a raffle or drawing at the event to collect business cards of attendees (prize should be substantial enough to motivate attendees to participate – dinner for two, spa day, round of golf, etc.)

Table Sponsor - $500
  • Company logo placement on SFIMA Web site for month of meeting
  • Link to company Web site from SFIMA Web site for month of meeting
  • Mention in event press release (short description of company/product)
  • Acknowledgement at beginning and end of event presentation by SFIMA President (short description)
  • Signage at information table in room. Signage that is approximately 2' x 4' is appropriate for venue.
  • Ability to distribute company literature and giveaways from sponsor table at event
  • Ability to send 2 company employees or guests to the event
  • Opportunity to conduct a raffle or drawing at the event to collect business cards of attendees (prize should be substantial enough to motivate attendees to participate – dinner for two, spa day, round of golf, etc.)

For additional information please contact:

Wednesday, April 20, 2011

SFIMA Summit 2011

SFIMA SUMMIT 2011
Reaching Your Audience in a Three-Screen World
Thursday, May 19, 2011: 8 am - 6:30 pm
Keynote Speaker: Peter Shankman


- sponsored by the O'Donnell Agency

As the Internet evolves, marketing is consumed in new ways. Computers of course are a main focus, but now, marketers must aggressively consider the impact of mobile devices and Internet-enabled TVs, not to mention iPads.

The 2011 SFIMA Summit will cover in-depth strategies for effective interactive marketing techniques relating to all three screens via presentations and panel discussions.

Keynote Speaker: Peter Shankman -
sponsored by the O'Donnell Agency

Peter Shankman
As the founder of Help A Reporter Out (HARO), the de-facto standard for journalists looking for sources, Peter Shankman is an entrepreneur, author, speaker and worldwide connector. He is recognized globally for radically new ways of thinking about social media, public relations, marketing, advertising, creativity and customer service.

Glenn Leeder - Xbox LIVE
Glenn Leeder
Glenn Leeder, Xbox LIVE's business development manager, and advertising industry expert, will showcase how Xbox LIVE TV and the new Kinect system, along with M-Tag, are transforming media and marketing as the demand for gaming and mobile increases and further blurs the lines of social media.

Join us to be ahead of the marketing curve when it comes to reaching your audience in a three-screen world.

Confirmed corporate speakers include:
3Cinteractive, JB Glossinger of MorningCoach, Jay Berkowitz of Ten Golden Rules and a Facebook panel, SFN Group, AdobeTV and more!


NEW! EARLY MORNING SUMMIT SESSION -
Only 40 seats available:

Google Certified Small Business Training
- presented by Joe Laratro

We invite you to an interactive Google workshop
geared towards small business. We'll show you how Google tools can help you reach more customers, understand what customers are searching for, and operate more efficiently. This seminar is ideal for customers who are new to online advertising as well as existing AdWords customers who want to get more results from their online advertising investment.

"This is a great chance for you to learn how Google tools can help you reach more customers,
Joe Laratro
understand what customers are searching for, and operate more efficiently. In our 7 am - 9:30 am prior to the Summit Keynote, the workshop we'll cover online marketing best practices, including how to:
  • Reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
  • Claim your business on Google Maps and create a Google Place Page
  • Use Google Analytics to track online traffic and optimize your website"

Google-only Training: $39
Google Training & Summit Combo: $149


EVENT SPONSORS

ELITE SPONSORS



Sunday, April 17, 2011

What's Hot in SEO & Social

If you missed the last SFIMA event "Intersection of SEO and Social Media" with Brett Tabke, then you missed some great content from this legend in the SEO space. Founder of Pubcon and WebmasterWorld, and a 30-year computing veteran, Tabke has a unique view into the world of technology and content. It was a treat for the digital marketers in the room to share nearly an hour with him.

This blog post will attempt to relay some of the great learnings from last Thursday night.

So, what's hot? Local SEO, such as Google Places & review sites. More weight is being given to GPS location data.

Reputation management, no surprise, is red hot. In short, don't wait to do reputation management until your company has a crisis. It's too late at that point. Start monitoring and get a process in place to respond quickly.

"If I tell my Facebook friends about your brand, it is because I like my friends - not because I like your brand."
- A great quote that Tabke shared from Mike Arauz at Undercurrent

Algorithm changes - Google's weighted breakdown for ranking your website has changed, and they are giving substantially more weight to “Engagement Metrics”, whereas before this area did not even register. So if users are coming to your site and engaging with you, congrats, your pages may get better treatment in the results. “Engagement” meaning the visitors that come onto your site are converting in some way, spending time, watching videos, etc.

Other factors in the weighting include “Trust/Authority of Domain”, “Link Popularity of Page” and “Inbound Anchor Text” to name a few.

Tablets (really, just the iPad) are cannibalizing PC's and will continue to do so. Tablets are the most revolutionary thing to happen since Windows 95 and will be ubiquitous in less than 10 years, said Tabke. Some stats provided, and attributed to mobile ad network admob's recent survey, are pretty amazing:

"77% of respondents reported that their desktop/laptop usage has decreased since they started using a tablet; 43% spend more time with their tablet than with their desktop."

And, this one is terrifying for TV execs:
"1 in 3 respondents use their tablet more than watching TV."


A surprising Social Media takeaway: The "check in" (a la Foursquare or Facebook) is dead, or will soon be dying since the advertising component has not been realized.

The app of the year? Dropbox. This is a site for online backup, file sync and sharing. The question was posed: Might Google buy it to integrate with their Google Docs?

More information about Brett Tabke: Brett Tabke founded WebmasterWorld, Inc. in 1998 and serves as its Chief Executive Officer. Mr. Tabke started PHD Software Systems while in college in 1984. He was also featured in the Biography Channel special on the Google founders. He was a founding board member of SEMPO (Search Engine Marketing Professionals Organization). He serves as chair of PubCon conferences. In addition to the thousands of educational posts he has written for WebmasterWorld audience, he has authored a chapter for the best selling "Google Hacks" book. He was the noted author of Karma 128, a leading edge assembler for the 65816 processor, according to Businessweek.

Overall the evening was great: The awesome networking hour illuminated by the sun setting on the golf course, the great content, and the usual good vibe found at SFIMA made this event well worth attending. Special thanks to Tabke, the sponsors SEO.cc and iAnalyst, and the SFIMA Board of Directors.

The event was generously sponsored by SEO.cc and iAnalyst.



Follow the author at

@taighwhite
linkedin.com/in/taighwhite

Thursday, April 07, 2011

The Intersection of SEO & Social Media

- Presented by Brett Tabke, Founder of PubCon and WebmasterWorld
Thursday, April 14, 2011, 6:30 pm

The Intersection of SEO & Social Media
Networking: 6:30 - 7:15 pm
Presentation: 7:30 - 8:30 pm

Place:
Galuppi's
1103 North Federal Highway
Pompano Beach, FL 33062

Brett Tabke

SFIMA invites you to join longtime SEO & social media expert Brett Tabke as he helps us to learn how to navigate today's online marketing terrain, find out where search and social media cross over, and how we can successfully position ourselves to get the best of both worlds.

Tabke is founder of PubCon, the premier optimization and new media conferences, and the founder and chief executive of Webmasterworld, one of the web's most respected online technology message forums.

Brett Tabke will discuss:

  • Social Media as an effective marketing tool
  • How Social Media complements your SEO
  • Social Media as a powerful brand management strategy
  • How Social Media can help you understand your customers
  • Which Social Media platforms are best for your business
  • How to become involved and create an online community

Tabke will talk about the ideal sweet spot of optimization, a point where it is hard to tell the difference between website optimization and social media optimization. Arriving at the intersection of SEO and social media means making sure you are optimizing the content you create, such as blogs, video and images, and sharing it all with your social group to be successful in search — a process Tabke will explore.

Don't miss out on this great opportunity to learn best practices and ideas that can enhance your business, and the prime networking opportunities with South Florida’s elite interactive marketers this SFIMA event has on tap.

Register Now!
http://www.sfima.com/EventDetail.aspx?id=359


Tabke has worked in the computer industry for nearly thirty years, having founded PHD Software Systems, a specialty software manufacturer that produced a line of software for Commodore computers in the 1980s and 1990s.

Tabke coined several SEO staple terms including "Link Farm," "SEO Themes," and the classic "SERP" (Search Engine Results Page). He was also featured in the Biography Channel special on the founders of Google. Tabke, a founding board member of SEMPO, wrote a chapter for the bestselling "Google Hacks" book, and was the first known person to have fully decoded the Excite and most of the AltaVista search engine algorithms. Tabke's "26 Steps To 15k A Day" is one of the most widely read documents in SEO history.

Friday, April 01, 2011

A new way to communicate

http://www.google.com/google-d-s/promos/images/motion-documents.jpg
We here at SFIMA are always on the lookout to bring you the latest innovations in Interactive Marketing as well as digital communications.

Here's a great new breakthrough that we had to pass on.
Introducing Gmail Motion:



For more info and the full article:

Happy April 1st