Sunday, December 18, 2011

What Marketers Need to Know About SOPA


On this past Friday, the Stop Online Piracy Act (SOPA Act) stalled in congress. This is actually a good thing for the internet, internet marketers, and online businesses. But, it is only a temporary delay in the proceedings regarding this bill. Here is a really good run down summary from SearchEngineLand:

"The delay is to allow more experts to weigh in with opinions and recommendations addressing technical, legal and first amendment issues.


SOPA proponents, including major content providers like the recording and motion picture industry, have argued that the new rules were necessary to combat “foreign” piracy and the sale of illicit goods like counterfeit pharmaceuticals.
SOPA opponents, including internet and tech giants and consumer and legal watchdog groups, say the proposed law is over-reaching, with the potential to “break” the internet and start a worldwide arms race of unprecedented censorship of the web.
If you’re involved with any type of online marketing, you should learn as much as you can about this proposed legislation, as the implications (mostly negative, unless you’re a large content provider or trademark holder) are huge.
Want to know more? Check out What All Marketers Need To Know About SOPA – The Stop Online Piracy Act over on [their] sister site, Marketing Land."

Also see a commentary piece from TheWashington Post, some of which is quoted here for more on why the Stop Online Piracy Act just will not work:


". . . SOPA is threatening to touch something far more precious than that — the glorious sprawl of the Internet.
SOPA, the Stop Online Piracy Act, is a bill that, in the name of preventing online piracy of copyrighted work, creates a horrifyingly large censorship authority for the Internet. Among other things, it requiresservice providers (which have come out opposing the bill) to block access to entire sites if a user on the site is accused of copyright infringement.

There are dozens of reasons this is wrong. The biggest and most pressing is that not only does the bill not do what it sets out to do, it also creates a horrifyingly blunt instrument to censor the Internet."
The SFIMA Board will be looking at this and other legislation closely in 2012 so that we can write to congress and let them know our position on bills that will directly affect our industry and we want to know what South Florida IMA members and local internet marketers and businesses in South Florida feel about these topics so that we can include the general opinion of our members and communities in our statement position. Please let us know what you think.



Thursday, December 01, 2011

SFIMA's Holiday Red Carpet Bash December Event


SEO.cc presents SFIMA’s Holiday Red Carpet Bash
Benefiting The US Marines Toys for Tots sponsored by YuMe

Tuesday, December 13, 2011
6:30-9:30pm

LOCATION: DCOTA (Design Center of The Americas)
1855 Griffin Rd, Dania, FL 33004

Celebrate this year’s holiday season with SFIMA at the spectacular Design Center of the Americas.
Walk the “red carpet” for a movie-themed party! Join us: You might just be photographed by the paparazzi and run into our own “Joan Rivers!”

Go “Hollywood” for fabulous prizes, food & FREE cocktails!

  • Hollywood-inspired entertainment and giveaways: Dress as your favorite actress or actor for a chance to win an “Oscar!”(Business or cocktail attire is fine, too. Just dress for fun!)
  • Everyone gets 2 free drink tickets with admission!
  • Enjoy champagne, cocktails, wine, beer and soft drinks.
  • Please your palette with passed hors d’oeuvres, a wine tasting station and desserts.
  • Bring an unwrapped toy or $10 for Toys for Tots, and see our gift presentation to the Marines.
  • Silent Auction with proceeds benefiting the Nova Southeastern University Scholarship fund.
Eat, drink, mingle with your peers… and be merry! Celebrate the successes achieved in online advertising and marketing over the past year, and toast to even more great things in 2012.

GET ON THE “A” LIST: REGISTER NOW

Members: Free with paid membership
Non-Members: $39 ($49 at the door)
Parking: FREE

Suggested attire: Dress up as your red carpet actor/actress; or business dress; or cocktail attire.

Connect for more updates

Watch your email and SFIMA social media updates to see our sponsor and guest list of who’s who in interactive marketing. See the FOLLOW US links at left to connect to SFIMA on FacebookTwitterLinkedIn and more.

We are asking everyone to bring a new toy to the event or bring $10.00



SFIMA will have toys available — it’s that easy. Come see the Marines dressed in their blues as we present them with your donated gifts.
The event will be hosted by the folks who set the design trends in South Florida – the Design Center of the Americas (DCOTA) located in Dania Beach.
Event location:
1855 Griffin Road, Dania Beach, FL 33004
Conveniently located on Griffin Road east of I-95

Sponsorships available

Want to see your name on the marquee to your left? Learn more about sponsorship packages. Sponsorships Going.http://sfimaholidaywineevent.com/