SFIMA Event: Marketing to the U.S. Hispanic Population

Marketing to the U.S. Hispanic Population - Location: Jungle Island, Miami Beach!

Thursday, February 9, 2012 at 6:30 pm

Time:	Networking: 6:30 - 7:15 p.m. - Presentation: 7:30 - 8:30 p.m.
Place:	Jungle Island (Treetop Ballroom) 1111 Parrot Jungle Trail Miami, FL 33132 Directions

Members Attend For Free! Register NOW!

Non-Members $39 in Advance or $49 at the Door. Register NOW!

You can save at least $100 over the non-member rate when you attend 9 or more events.

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Note: REGISTER EARLY: Why wait in line when you could be networking?

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SFIMA returns to Miami in February to explore the latest trends in marketing to U.S. Hispanics.

Why is this audience so important to digital marketers? According to the Pew Internet & American Life Project:

• 53% of online Hispanics read or send email on a typical day
• 66% use social networking sites
• 44% get location-based information on their mobile phones -- compared to just 7% of white smartphone owners -- making Hispanics the most active in geosocial services and automatic location-tagging
• Hispanic texters typically text more on average than white texters

SPEAKERS:

Carlos Garcia, CEO (Founder) + Chief Strategist, Nobox
Nobox is a full-service digital marketing agency based in Miami. For over a decade, we have helped industry leaders acquire and retain loyal customers by bringing unconventional thinking, outstanding creativity and a relentless quest for results to their web, mobile and social marketing strategies.



Cristy Leon-Rivero, Vice President of Marketing, Navarro Discount Pharmacy
Cristy will discuss what core advertising, traditional print and broadcast media, have been effective in reaching the US Hispanic market. Additionally, she'll discuss the company’s website, e-commerce capabilities and plans for digital media, plus efforts to market Navarro’s new Vida Mia private label brand, the first bilingual private label brand aimed as Hispanics.


Diego Quesada Grimaldo, Vice President of eBusiness, COPA Airlines
COPA airlines distinguished itself this year with what was perhaps one of the most successful social media campaigns of the year: the Pasaporte America initiative. The campaign won the airline 150 million impressions, 132,000 new Facebook fans and helped it reach a Klout score of 69 making it the third most influential airline on twitter.

Join us to learn how to reach this increasingly important market using digital media.

Plus, at every SFIMA event, you'll enjoy good food, a budget-friendly cash bar and great networking!

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